WELCOME TO BASF

We are BASF in Agriculture and everything we do, we do for the love of farming, and the biggest job on Earth. We are an internationally successful company of the BASF Group. Our solutions are purpose-designed for different crop systems. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. With teams in the lab, field, office and in production, we do everything in our power to build a sustainable future for agriculture.

#ForTheLoveOfFarming #TheBiggestJobOnEarth #AgEmployerOfChoice 

Here you can gain more insight into our Vision at BASF Agricultural Solutions!

WHAT YOU CAN EXPECT

As a key member of the UK Field Sales Team, you will drive growth within strategic accounts by building trusted relationships with commercial and technical stakeholders, delivering tailored agronomic expertise, and executing account-specific initiatives. Working closely with Key Account Managers, Commercial Managers, and Business Development teams, you will help strengthen BASF's technical leadership, unlock new opportunities, and support the achievement of sales and customer objectives.

• Build and maintain strong relationships with commercial and technical stakeholders across strategic accounts through to the agronomists at ground level, acting as the primary agronomic contact and supporting account growth, customer engagement, and KPI delivery through effective CRM management.
• Execute account-specific technical activities, field trials, and demonstration programmes in collaboration with Key Account Managers, Commercial Managers, and Business Development Managers, ensuring alignment with business priorities and sales objectives.
• Contribute to account planning by providing technical and commercial expertise, identifying growth opportunities, and developing tailored approaches that address customer agronomic challenges and strengthen BASF's position as a trusted partner.
• Generate and share market, customer, and account insights through regular stakeholder engagement, using CRM data to support marketing campaigns, demand creation activities, market intelligence, and long-term business planning.
• Stay current with agronomic trends, product developments, competitor activity, and market dynamics, translating this knowledge into relevant technical guidance and value-added support for key accounts.
• Deliver high-quality technical communications and resolve customer queries and complaints promptly, ensuring compliance with BASF policies while maintaining exceptional customer experience and trust.

WHAT YOU OFFER

• BSc in Agronomy or a related discipline, with a BASIS qualification.
• Proven commercial experience in the UK agricultural sector with a strong strategic mindset and track record of delivering business growth.
• Strong relationship-building and communication skills, with the ability to engage, influence and build credibility with senior customer stakeholders.
• Excellent commercial acumen combined with deep agronomic expertise, enabling the translation of complex technical information into practical, customer-focused solutions across a broad product portfolio.
• Demonstrated ability to align technical and agronomic activities with commercial objectives, delivering impactful technical campaigns while gathering and leveraging market intelligence, competitor insights and customer feedback to support business strategy.

Please note: A valid UK driver’s licence is essential for this position.

WHAT WE OFFER

At BASF, you will have the chance to do meaningful work towards building a more sustainable future.

We offer a total package which includes:

• Attractive salary
• Performance Related Bonus Scheme
• Defined contribution pension scheme
• 25 days annual leave plus bank holidays
• Company share scheme
• Private healthcare
• Life insurance

• On the job training and development opportunities
• Company Car

We believe that diversity and inclusion make the difference. Only when people with diverse backgrounds come together, contribute their various experiences and attitudes, and look at challenges from different perspectives, will creative innovations and ground-breaking solutions be created. We celebrate diversity and we actively promote an inclusive work environment. In the UK we have an active Diversity & Inclusion Strategy Action Group and work closely with external partner Inclusive Employers. We are an equal opportunities employer. All employment decisions shall be made without regard or reference to age, gender, race, religion, disability, sexual orientation, marital status and other protected characteristics. For more information please visit: https://www.basf.com/gb/en/careers/why-join-basf/basf-locally.html

Location: Home based (ideally located in main UK arable areas), with frequent national travel.

Closing Date: 09.11.2026

ABOUT US

Since 1880, BASF has been a cornerstone of industry in the UK. With locations spanning from Littlehampton on England's South Coast to Callanish on the Isle of Lewis in Scotland, our presence is truly nationwide. Our UK headquarters in Stockport, Greater Manchester, is the hub for our dedicated sales and services teams.

From our manufacturing sites across the UK, we supply essential raw materials to a diverse range of industries, including agriculture, automotive, chemicals, construction, energy, and pharmaceuticals.

Discover more about our incredible BASF UK team of over 700 employees and their contributions to innovation and sustainability here: https://www.basf.com/gb/en/who-we-are/BASF-in-the-United-Kingdom

At BASF, our culture is driven by strong core values and winning behaviours. We foster innovation, collaboration, and empower every team member to contribute to our success. Explore Our Winning Behaviours & Our Values to see how we create a dynamic and inclusive workplace.