Marketing Communications Manager, CCP Asia


LOCATION


COMPANY


JOB FIELD


JOB TYPE


JOB ID

LOCATION


COMPANY


JOB FIELD


JOB TYPE


JOB ID

We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.


Description

BASF has been a committed partner to Greater China since 1885. With large production sites in Shanghai, Nanjing and Chongqing, as well as a global and regional research and development hub in Shanghai, BASF is a major foreign investor in the country’s chemical industry. BASF posted sales of approximately €8.5 billion in 2020 to customers in Greater China and employed 8,948 people as of the end of the year. For further information, please visit www.basf.com/cn/en. 

Objectives:

  • Serve as principal regional marketing communications manager for BASF Process Catalysts business and topics in Asia-Pacific, implementation regional execution of global communication plan, develop regional communications plan and translate into regional events and activities.
  • Collaborate closely with the Chemical Catalysts leadership team members in Asia-Pacific and provide support in regional marketing communications, internal communications and digital communications to support business growth in Asia-Pacific.
  • Coordinate and liaise with communications communities in Asia-Pacific on relevant communications activities to ensure coordination and messaging alignment, to increase the business impact of Process Catalysts. Provide support and help for divisional tasks as necessary.

Main Tasks:

  • Budget, design and manage marketing communications-related topics, such as trade show, customer events, literature and promotional materials for the Process Catalysts business
  • Drive regional media outreach and initiate media stories, press releases, interview outlines, etc. in support of Process Catalysts topics.
  • Support on change management and issues/crisis management in the region.
  • Deploy digital communication and social media strategies as well as activities in order to support the business goals.
  • Coordinate and liaise with communications communities in Asia-Pacific on relevant communications activities to ensure coordination and messaging alignment, to increase the business impact of Process Catalysts.
  • Provide support and counsel to regional business leadership team on customer & stakeholder communications, branding, employee engagement and crisis management.
  • Manage Process Catalysts messaging and translation activities in regional market language(s).

Requirements:

  • Master degree in journalism, marketing or mass communications with strong digital focus
  • At least 6 years working experience in public relations, project management, and marketing communications, either agency or in-house.
  • Mature and skillful on media/marcom event/digital planning, execution and evaluation. Strategic thinking and working experience in BASF are highly valuable.
  • Proved agency and vendor management skills are required.
  • Ability to achieve good budget-result controlling.
  • Strong language expertise in English (written and oral).
  • High commitment and a motivated working style. Entrepreneurial thinking in a challenging environment is a plus.
  • Good working knowledge of standard computer programs (including Word, Excel, PowerPoint, Photoshop, Webmaster).

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A unique total offer: you@BASF


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Working at BASF: We connect to create chemistry

We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000  individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

About BASF

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Join the team and connect with more than 117,000 other minds.

Shanghai, CN, 200000

BASF Asia Pacific
Marketing
Experienced
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