Sales Representative











We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.


Position Summary

  • Implement sales strategy, initiate contacts with existing and potential customers, identify their needs in terms of product specifications and schedules and sell appropriate products accordingly in order to support unit objective achievement in sales targets.


Main Tasks


Sales and account Management

  • Drive the business of assigned customers/territory aiming to meet or exceed business targets (cCM1 & Volumes) for respective customers
  • Implementation of respective SBU strategy in country and identify and implement business or value growth for respective customers/territory
  • Continuously increase market and competitor intelligence and update customers and competitor’s data (supply/demand)
  • Effective credit control and working capital management at customer to meet financial targets for DSO, DIV and overdue management
  • Carry out market studies/ projects for respective end industry /customers for identifying future opportunities
  • Negotiate and close deals or contracts with customers by taking complete customer accountability & leveraging knowledge of entire product value chain, supply capabilities and competition
  • Ensure business compliance according to BASF policy


Customer relationship management

  • Develop, align and execute mid- and long-term account plans
  • Identify & translate market opportunities into business through cross BU cooperation & new working concepts / ideas
  • To identify & develop differentiation strategies to improve competitive advantage by understanding customer needs, gathering & sharing of market & competitor information – Ensure value pricing whenever applicable
  • Develop lasting customer relationships to identify business trends in and beyond the customer scope or respective portfolio
  • Identify and attract new customers, pursue new applications, and interact with corresponding process and product developers of the potential customers, leading to profitable future business
  • Ensure high/wide customer contacts and regular visits to customers


Operational Tasks

  • Provide operational guidance and coordinate the relevant functional departments to ensure value creation and customer satisfaction
  • Use of NPS to continuously improve customer experience
  • Accountable for Demand- and Sales Forecast and fulfilment supporting efficient planning of products and services to support production planning (return on assets) using tools like OMP DP and local merchandising business model
  • To enhance work coherence, quality & efficiency by contributing actively in sales meetings, reporting and in developing customer training/communication materials for sales
  • Ensure effective, open and speedy communications for faster decision making
  • Ensure adherence to business initiatives /tool, e.g. OMP-DP, PMM, NPS, Customer Network/KAM, TransperenCI, CLM (contracting tool)


Education/Qualifications Required

  • University graduate with a B.S. degree or above for science especially at chemistry or chemical engineering
  • 3 ~ 5 years experience with high sales & communication skill in chemical industry including deep knowledge for sales, customer handling and understanding for chemical process engineering deeply
  • Sales experience preferred
  • General understanding on relevant industry / application as well as wide product knowledge
  • Good command of English for both writing and speaking



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Working at BASF: We connect to create chemistry

We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000  individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

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Seoul, KR

BASF Asia Pacific
Sales / Technical Sales