We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.


BASF has been a committed partner to Greater China since 1885. With large production sites in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in the country’s chemical industry, and operates the Innovation Campus Shanghai, a global and regional research and development hub. BASF posted sales of over €7.3 billion in 2019 to customers in Greater China and employed 9,230 people as of the end of that year. For further information, please visit     




  • Achieve sustainable, profitable business growth for the Plastics Additives Converter in line with the yearly Target Agreement and business plan.
  • Develop and realize marketing and sales strategy including distributor management and account management.
  • Dedicate market development (MOF) together with Innovation & Tech. Center (ideas/seeds, ISB), and Regional Business Development, and customer management by initially identifying potential customers, provision of updated market intelligence to Senior/Department Manager, coordination with customer services/logistics personnel where necessary.
  • Ensure to implement Safety and Compliance to all relevant policies.


Main Tasks


  • Safety First: Follow corporate guidelines to ensure safety at all levels wherever possible. Regularly review safety topics with supervisors. Ensure that all activities are conducted in a safe and compliant manner.
  • Manage Plastic Additives business in Converter area in terms of relevant business KPIs (refer to Sales Incentive Program as well as other relevant KPIs as defined in annual target by LBM or RBU.)
  • Manage Plastic Additives business in Converter area in terms of non-KPI related aspects – i.e. Distributor Management, long-term Customer Relationship build-up & mgmt., Market Intelligence, Sales Processes, Business Compliance and special projects.
  • Effectively distributor management and implement to realize sustainable business growth.
  • Contribute to the Plastic Additives’ innovation pipeline by feeding new ideas into the various channels (e.g. SEED tool, etc.). Interact closely with Plastic Additives Technical Competence Center in Shanghai and regional business development (BD).
  • Be accountable to negotiate and close deals or contracts with customers and provide operational guidance and support to the relevant functional departments to ensure implementation. Business case, risk management and operations are taken into considerations.
  • Support ‘One Enterprise/BASF’ approach by actively supporting XBU business development activities on a country and/or regional level. Support Industry Teams in China and actively contribute to MDP China.
  • Support digital marketing (e-commerce) and horizontal projects.
  • Implement and optimize Customer Experience (‘e.g NPS’).




  • Bachelor’s degree in chemicals.
  • Working Experience: >5 years of business experience.
  • Technical & Professional Knowledge: Good knowledge on Plastics related industry, preferably on plastics additives field and fluent in English and Chinese.
  • Good English and Chinese communication skills.

Stay alert for possible recruitment fraud!
This can include fake websites, fake job offers, or contact from a person falsely claiming to represent BASF.
Remember, neither BASF nor our representatives will ever request money from a job candidate.
If you suspect recruitment fraud and BASF is mentioned, first get in touch with HR team at BASF.

A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry

We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000  individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

About BASF

Find out what BASF has to offer as an employer and why you should join our team.

Your application

Here you find anything you need to know about your application and the application process.

Contact us

You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.

Join the team and connect with more than 120,000 other minds.

Guangzhou, CN, 510000

BASF Asia Pacific
Sales / Technical Sales