Assistant Manager, Communications











We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.


BASF has been a committed partner to Greater China since 1885. With large production sites in Shanghai, Nanjing and Chongqing, as well as a global and regional research and development hub in Shanghai, BASF is a major foreign investor in the country’s chemical industry. BASF posted sales of approximately €8.5 billion in 2020 to customers in Greater China and employed 8,948 people as of the end of the year. For further information, please visit



Support Automotive OEM Coatings Head and management team on all communications-related issues. Responsible for the SBU’s marketing and brand communications covering various internal and external channels Continue to position Automotive OEM Coatings China positively internally and externally Liaise with Regional Communications Coatings and Greater China Corporate Affairs, coordinate all relevant communications activities to ensure co-ordination and alignment in all communications related matters.

Main Tasks:

Marketing Communications – Implement marketing communications together with Marketing team, Industry team such as product launches, customer events, industry team events, promotions, fairs and exhibitions, online activities, etc.

Public relations – Implement PR strategy in all media, together with GC communications team. Define key messages, prepare press releases, speeches and presentations and briefing documents for media or corporate events. Foster good working contacts with trade media. Ensure good coverage of EC topics especially in trade media. Manage and build up the ECO China Wechat platform.

Internal and change communications – Advise/support ECO China (SBU) Head in efficient and in-time communications within the SBU, the Country and the Region. Define and implement internal communication and employee engagement tools such as townhalls, quarterly messages, internal newsletters, video messages etc.

Crisis/issues communications – Handle crisis together with GC communications. Branding – Be the brand champion for SBU and gatekeep all logos are properly used. Systematic and continuous exploitation of branding opportunities within the SBU.



  • Education: Bachelor’s Degree or higher degree in English, Journalism, Marketing or Mass/digital Communications
  • At least 4 years working experience in public relations, digital or marketing, preferably with working experience in an international and multicultural environment
  • High commitment and willingness for working hands-on in gathering information, editing & social media operation as well as good understanding of back-end platform
  • Good team player with strong stakeholder management capabilities
  • Excellent English and Mandarin verbal and written skills
  • Excellent working knowledge of basic computer programs (including Word, Excel, PowerPoint, Photoshop, Templates, Webmaster)

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Shanghai, CN, 200000

BASF Asia Pacific
Communications/Public Relations