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Manager, Communications, Petrochemicals Asia Pacific


LOCATION


COMPANY


JOB FIELD


JOB TYPE


JOB ID

LOCATION


COMPANY


JOB FIELD


JOB TYPE


JOB ID

We are a leading chemical company, with the best teams developing intelligent solutions for our customers and for a sustainable future. Our success as a company relies on the engagement of our employees. We encourage our employees to develop their strengths, and we recognize their achievements. For you, this means a wide variety of job roles, and exciting opportunities for learning and career development.


Description

Located in Hong Kong, BASF’s Asia Pacific headquarters oversees more than 18,000 employees at about 100 production sites and 125 sales offices across the region. In addition to a number of regional business units, the Hong Kong office also houses regional functional units including Corporate Affairs, Finance and Controlling, Human Resources, Management Consulting, Procurement and Supply Chain Services.

 

 

Objectives of the Position 
  • Reporting to Vice President, Petrochemicals Asia Pacific, you will develop and implement effective and proactive communication strategy and activities for Petrochemicals unit in Asia Pacific 

 

Job Responsibilities 
  • Provide Regional business unit Head and leadership team on all communications- related issues and develop communication concept and toolbox for including investment projects of new production plants with risk assessment

  • Work closely with Global unit Communications, Regional Corporate Communications and Country Communications to ensure consistent messaging and branding to all internal and external stakeholders and is in accordance with the policies and standards

  • Develop key message, standby statement, Q&A, and support top management communications as well as leadership communications within the regional unit and Division

  • Plan and work closely with product and marketing team to develop pre-marketing campaign before, during and after the completion of local production plant for achieving business growth, as well as for product launches, innovation, sustainability and industry target group etc.

  • Identify current and emerging issues that are likely affect the organization and its perception among key constituents; and proactively manage them to protect and enhance company’s reputation and brand

  • Develop crisis communications plan and manage the implementation in response to emerging crisis incidents, ensure escalation is well-managed.

  • Develop and implement PR strategy in trade media; handle incoming media enquiries and foster good working contact with trade journalists; ensure good coverage of unit topic in trade media with including interviews

  • Exploit branding opportunities systematically and continuously, ensure an effective brand risk management in term of brand alliance with third parties

  • Strengthen employee communications at offices and sites by developing and implementing tools such as internal newsletter, intranet, employee activities etc.

  • Manage and implement the communication plan for various projects related to organisational changes and facilitate a platform for open communication among internal stakeholders 

 

Requirements 
  • Bachelor degree in Communications, Marketing, Journalism, Business Administration or related discipline
  • At least 8 years’ relevant experience in public relations, marketing communication, project management from international matrix and multi-cultural environment

  • Able to work cross-functionally and lead through influence
  • Candidate with regional Asia Pacific exposure from both agency and in-house will be of top priority

  • Creative, able to work independently as well as with strong communications skills and customer relationship management

  • A good knowledge of Content Management System, HTML, JavaScript, Google Analytics, and mobile apps would be an advantage

  • Excellent command of written and spoken English, Mandarin and Cantonese      

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A unique total offer: you@BASF


At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.


Working at BASF: We connect to create chemistry

We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000  individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

About BASF

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Contact us

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For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.

Join the team and connect with more than 120,000 other minds.

Hong Kong, HK

BASF Asia Pacific
Communications/Public Relations
Experienced
EN_HK_35291
ATS_TALEO_APAC