Global Marketing Specialist - EV (Florham Park, NJ)

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Job Field: MARK - Marketing
Location: Florham Park, NJ, US
Company: BASF Corporation
Job Type: Standard
Job ID: EN_US_1901748

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.


At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in, and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine 2019 as one of America’s Best Employers. Come join us on our journey to create solutions for a sustainable future!

Global Marketing Specialist (1901748) – Florham Park, NJ

Where the Chemistry Happens

We are looking for someone like you to be responsible for global marketing activities for the Kaolin business, covering industries including, but not limited to, coatings, thermal paper, plastics and rubber, and wire and cable.

You will collaborate with sales, technical and business management, channel partners, customers, and marketing communication to create and capture prospects and support customers at every stage of the buying cycle, from initial inquiry, to product sampling, to post-sales support.

Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Formula for Success

  • Utilizing your strong interpersonal, organizational, negotiating, and teamwork skills, you will collaborate with sales, channel partners, and customers to collect voice of customer (VOC) insights and using them to drive our product innovation pipeline and tailor brand messaging. Experience managing vendor relationships will be considered an asset.
  • As you lead and execute marketing initiatives, this will include strategic and tactical marketing activities, generating new prospect leads, advancing existing opportunities, developing short- and long-term strategic marketing plans to achieve revenue targets.
  • Through effectively influencing others and working in multi-functional and diverse teams, you will lead cross-functional teams through the product launch process from launch strategy through to launch review/debrief.
  • Partnering with sales managers and 50+ global channel partners, you will create marketing content for customers at various stages of the buying cycle (e.g., brochures, drip campaigns).
  • Using your relevant experience as well as your Marketing acumen, problem-solving capability, initiative, and creativity, you will manage all aspects of the public website ( and Distributor Portal, including posting new content, tracking activity, and making functional changes.

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

Nearest Major Market: New Jersey

Job Segment: Business Manager, Management

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