Marketing Manager – Research Triangle Park, NC











We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.


At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals. 


We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.


And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2020. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!


Marketing Manager (2002342) – Research Triangle Park, NC


Where the Chemistry Happens


We are seeking a professional like you to be responsible for setting an annual and three-year business strategy that results in net sales growth that is faster than the market. Additionally, you will be responsible for the launch of new products, for monitoring market trends, leading market research projects, participation in global product development project teams, and interfacing with a broad cross functional team, including Sales, Communications, Customer Experience, Controlling, Operations, P&SS (non Crop) Leadership Team, etc.  Lastly, it will be your mission to reach or exceed the annual budget for your segment which requires the close monitoring of the path to get there (monthly forecast.)

For further information on BASF Agricultural Solutions, please select:






Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Formula for Success

  • Your proven leadership skills will be essential as you will be responsible for leading a team to achieve annual business targets (e.g.- sale and profit targets, engagement plan targets, cost center budget) in assigned market segment(s).
  • Thinking strategically and demonstrating your strong business acumen, you will develop a three-year strategic plan for assigned segment(s) including financial targets, portfolio roadmaps, go-to-market and channel strategies.
  • Working collaboratively, you will actively participate on global product development core teams, providing clear feedback on customer needs/fit, and business case value.
  • Leveraging your education and experience in Sales and/or Marketing, you will lead new product launches through APN’s PLE BCT process to ensure cross-functional collaboration and on-time delivery of innovations, ultimately initiating first customer engagement two-years prior to launch.
  • Demonstrating your superior project management ability and keen attention to detail, you will closely monitor market trends and conditions both at the competitor and end-customer level through market research, regularly scheduled customer visits/meetings, and on-going interaction with the field organizations.  Additionally, you will report pertinent new information to the greater organization and make recommendations on how to combat a competitive threat, or to capitalize on a new trend, always keeping BASF agile.
  • Your excellent communication skills will be a valued asset as you interface with supply chain, demand management, manufacturing, controlling, global marketing, sales, customer experience, and the US P&SS Leadership Team to successfully communicate strategic and tactical direction to enable the group to meet or exceed financial targets.
  • Utilizing your solid financial analysis skills, you will manage overall market planning, pricing, accrual, inventory, and profitability to ensure business objectives are met or exceeded.

Leadership Expectations: As a leader at BASF, you will play a key role in creating value for the company through people.  Our top candidate will be expected to enable greater personal success among our employees through quality people development, coaching, and performance management. Leaders at BASF are role models to help employees develop the competencies needed to implement BASF's strategy. Our expectation is that leaders will coach and develop team members to reach their full potential, and support relevant development assignments, opportunities and moves while motivating and challenging employees to drive high performance. Our leaders must be committed to "hiring the best" internally and externally at the same time they are creating an inclusive environment which embraces and derives value from diversity. Finally, a leader at BASF must establish and support our safety culture in which all accidents are preventable.

Create Your Own Chemistry: What We Offer You


Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.


The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.


BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

At BASF, we believe that people are the key to our long-term success and that talent is in everyone.
We thrive on giving you the support you need to be your best and fulfil personal ambitions…that’s how we create chemistry. #belongatBASF

About BASF

Find out what BASF has to offer as an employer and why you should join our team.

Your application

Here you find anything you need to know about your application and the application process.

Contact us

You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

Research Triangle Park, NC, US, 27709

BASF Corporation
MARK - Marketing