Digital Marketing Associate (1-year contract)


LOCATION


COMPANY


JOB FIELD


JOB TYPE


JOB ID

LOCATION


COMPANY


JOB FIELD


JOB TYPE


JOB ID

You can be part of an inclusive team of diverse talent and character. In this diversity lies our greatest strength.

Description

Create Your Own Chemistry: What We Offer You

 

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

 

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. 

 

And we are constantly striving to become an even better place to work. BASF has been recognized as one of Canada's Best 100 Employers in 2021 and was honored as one of Canada’s Safest Employers Award. Come join us on our journey to create solutions for a sustainable future!

 

Digital Marketing Associate 1-Year Contract (ID: 2103903)  

Where the Chemistry Happens…

 

    BASF Canada’s Growth Team (CGT) must identify and drive business growth for selected satellite BUs, using a combination of both traditional and digital sales methods.  In addition, the CGT manages the innovation funnel and leads strategic partnerships.
 

    The Digital Marketing Associate will leverage their e-commerce  and reporting know-how to optimize the success of BASF’s digital marketing initiatives across North America.  Campaigns will vary in format (lean webshop, Cyber Week, e-auctions, etc.) and objective (customer acquisition, customer growth) and may include products from any of our 11 operating divisions, ranging from Animal Nutrition and Mining Solutions to Dispersions/Resins and Oilfield Solutions.  The Digital Marketing Associate will be part of a cross-functional team comprised of Sales, Marketing, Supply Chain and Digitalization representatives with the goal of supplying customers with the right chemistry at the right time, with the right price through with an excellent user experience.
 

    The Digital Marketing Associate will report to the Digital Marketing and Business Development Manager.
 

Formula for Success: You Will…

 

    Measure and report on webshop traffic patterns, Google/LinkedIn ads and email marketing engagement to optimize results of digital marketing campaigns.
 

 

    Maintain regular contact with the business to share information on customer interest levels and product availability for the digital campaigns and make modifications to the product offerings as necessary.
 

    Make recommendations back to the business on how to modify existing/future campaigns to improve the customer experience and achieve campaign KPI’s.
 

    Develop and manage multiple webshops
 

    Leverage your skills in Salesforce Marketing Cloud to build digital media content for email drip campaigns to drive prospects to specific landing pages
 

    Support the business by helping scout for prospects for individual digital campaigns (association lists, LinkedIn Sales Navigator, etc)
 

 

 

Qualifications

Ingredients for Success: What We Look for in You…

 

  • 3-5 Years experience in e-commerce reporting and web analytics in order to monitor performance and make improvement recommendations
 

  • Experience in developing and leading B2B campaigns using e-commerce platforms (Zoey and/or Shopify preferred)
 

  • Hands-on development expertise and/or leading internal / partner development projects is an asset
 

  • Digital media/content creation experience
 

  • Marketing automation experience is preferred (Salesforce Marketing Cloud)
 

  • Self-managed and able to prioritize effectively
 

  • Exposure to projects in a large organization is an asset
 

Create Your Own Chemistry: What We Offer You

 

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

 

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

 

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

A unique total offer: you@BASF


At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.


At BASF, we believe that people are the key to our long-term success and that talent is in everyone.
We thrive on giving you the support you need to be your best and fulfil personal ambitions…that’s how we create chemistry. #belongatBASF

About BASF

Find out what BASF has to offer as an employer and why you should join our team.

Your application

Here you find anything you need to know about your application and the application process.

Contact us

You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

Mississauga, ON, CA

BASF Canada
MARK - Marketing
Temporary Work
EN_CA_2200069
ATS_TALEO_NA