Country Manager Vegetable Seeds _ Maghreb

For our entity in Casablanca - Morocco, we are looking for a Country Manager Vegetabe Seeds for the Maghreb Region.

Core Responsibilities:

• Responsible for the toplines sales targets in the countries of responsibility including forecast Accuracy (24 rolling months).
• Responsible for the Financial Performance KPIs (including MP).
• Responsible for proposing the following year budget proposal (sales, selling cost, MP) and following up during running year.
• People Manager: Responsible for hiring, coaching and developing the Local Marketing and Sales team.
• Responsible for the implementation of the strategy in the region.
• Accountable for Country Marketing plan in the region

Main activities:

People Manager

• Steering the Marketing and the Sales team for performance and customer focus and creating team spirit.
• Lead Feedback and Coaching conversations, considering training plans to ensure people development within our Values.
• Performance evaluations, merit and ratings, Succession planning, using all HR instruments, guidelines, procedures existing to develop the team.

Accountable for Country marketing plan in the region

• Develops country marketing/ business plan together with local team including crop strategies and business opportunities.
  • Develop our strategy for the countries and implement this accordingly.
  • Initiate customer centric initiatives linked to the customer experience strategy & develops with the team a customer experience improvement plan.
  • Develop and monitor performance with key accounts and ensure good KAM within the countries including Distributors.
• Ensure a proper segmentation of the customers including Service Level Agreements linked to every customer segment

Responsible for developing synergies with BASF Agrigulture Products in the region

Responsible for the Market Performance

• Responsible for commercial policies and tactical pricing tools (rebates, loyalty programs, T&C etc) and acts on volatilities in exchange rates in line with the defined regional guidelines (net price, minimum price)

• Responsible for all M&S expenses within the region
• Responsible for reaching the Basic Plan within the country in Actual Rate

Accountable on Short term (CY and CY+1) Forecast for Financials (best estimate) and Seeds supply.

• Responsible for CY and CY+1 Forecast Accuracy together with sales team
• Balances supply and demand in seed quantity together with demand planners and customer service, taking into account:
  • exclusive agreements with customers signed off 
  • season patterns, market conditions today and impact on steering the supply
  • meeting the needs of the customers (on time, quality), Seed shortages.

All activities executed in this role are done in line with the applicable BASF RC- and EHS-guidelines and the relevant Local Law.

What we expect:

Skills/Qualifications:

• Agricultural engineering degree with experience in marketing & sales. Bachelor/master’s in business administration is a plus.
• At least 5 years of experience in similar role.
• Good understanding of the country business culture. 
• Good understanding of different cultures. Ideally experience in multinational company.
• High level of English.
• Frequent travel is required

Competencies:

• Leadership and social versatility,
• Sales orientated / result driven,
• Strong management, Strong communicator,
• Able to work in a matrix organization.
• Style of management should be Coaching and Feedback