Senior Brand Manager / Fungicides











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At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation. We achieve this through our commitment to continuous improvement and operational excellence, which gives us the opportunity to set and deliver on ambitious, long-term goals.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. This allows for our employees to innovate and generate new ideas, put them into action, and gain insights from them to further advance our collective expertise.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Large Employers in 2021. We strongly support the spirit of collaboration through effectively involving team members and colleagues from other relevant units when developing and executing strategies and projects. Come join us on our journey to create solutions for a sustainable future!

Senior Brand Manager - Fungicides - (2101089)

Where the Chemistry Happens


The Senior Brand Manager – Fungicides is focused on developing and managing the marketing strategy for the Canadian fungicide markets that result in optimized profitability for BASF.  The position also assumes leadership and accountability for the Fungicide brand strategy within Canola, ensuring the annual budget is achieved. The position is also responsible for fungicide life cycle management across crops (long range plan and post patent strategies), in addition, the position also provides team leadership on non-portfolio issues like incentive programming and overall market strategies.


Formula for Success


    Manage profitability of the Canadian Canola fungicide portfolio through market mix, lifecycle management and careful management of MTF forecasts for this portfolio.

    Champion the Molecule Plan Team to provide leadership and direction to Field

    Biology, Regulatory, Operations, Finance and BASF Management as it pertains to optimizing market opportunities for both current and future brand offers across crops.

    Provide leadership to market incentive program development and coordinate account customer strategies with portfolio strategies

    Understand and be informed regarding competitor activities – current and future that shape strategy.

    Interaction with BASF global marketing groups to generate support and provide project justification as appropriate to meet long range market objectives and support current and future product offers

    Co-ordinate and manage relationships with alliance organizations essential to achieving brand objectives



Ingredients for Success: What We Look for in You…


    BSc in Business/Marketing or Agriculture

    Minimum 8 years in sales and / or a marketing-support role, preferably within the agricultural industry

    Sound understanding of marketing, sales and customer relationship management

    An understanding of growers, distributors and agronomy for the crop protection industry

    Must possess strong analytical and critical thinking skills as well as a proven record of achieving goals

    Strong interpersonal skills including listening, presenting, writing, team work and the ability to lead a team

    Proficient with Microsoft Office

    Ability to travel across Canada

Create Your Own Chemistry: What We Offer You

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.

A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

At BASF, we believe that people are the key to our long-term success and that talent is in everyone.
We thrive on giving you the support you need to be your best and fulfil personal ambitions…that’s how we create chemistry. #belongatBASF

About BASF

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Contact us

You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

Calgary, AB, CA, T3E 7M8

BASF Canada
MARK - Marketing