Marcom Manager (Canola CP & Social Media)

Now hiring! Marcom Manager (Canola CP & Social Media)

Calgary, AB (Hybrid)

We are looking for a Marcom Manager (Canola CP & Social Media) to join our Agricultural Solutions team in Calgary, AB.

Come create chemistry with us!

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture. 

The Marketing Communications Manager – Canola Crop Protection & Social Media leads the end-to-end marketing communications strategy for the Canola crop protection portfolio, including xarvio® communications, to support differentiated positioning and insight-driven grower and retailer experiences across every stage of the funnel to drive demand. As the Subject Matter Expert (SME) for social media, this role ensures nuanced, coordinated storytelling across seed and crop protection portfolios while also establishing social strategy, engagement standards that evoke trust, and listening practices that guide best practice across the MarCom team, as an extension of and connected to the overarching Social Media strategy, lead by the Communications team. Through unified messaging and close collaboration with cross functional partners, this role strengthens integrated seed and CP narratives and ensures marketing programs remain aligned with commercial priorities.  

As a Marcom Manager (Canola CP & Social Media), you create chemistry by...

• Partnering with crop, brand, and xarvio® managers to support development of integrated crop and brand plans grounded in customer insight, needs, values, priorities, segmentation and lifecycle stages.  
• Aligning agency requirements, timelines, and expectations early in the planning process to support efficient development of marcom strategy, roadmaps, media plans and tactical ideation. 
• Leading the development, coordination, and execution of crop and brand marketing communications plans, ensuring alignment with business objectives, customer segmentation priorities, and budget. As well as leading campaign execution across channels to ensure the right message is reaching the right customer at the right time. 
• Acting as the primary point of contact between BASF and the Agency of Record for crop, brand, and cross-crop campaigns. 
• Providing clear directions, approvals, and feedback to internal and external stakeholders to deliver compelling, relevant, and timely content. 
• Collaborating closely with MarCom team members to align cross-crop, crop, and brand campaigns under a holistic customer journey. As well as owning social media strategy and best practices across the MarCom team, ensuring social media plays a clear and consistent role within campaigns. 
• Maintaining and managing an integrated campaign calendar to avoid overlapping, ensure prioritization, and support coordinated execution. While also, serving as the BASF brand advocate by ensuring all content is aligning with brand standards, positioning, and platform strategy across channels. 
• Leading the development of brand content plans, community engagement standards, social listening practices, and collaboration between organic and paid social efforts. 
• Working with Communications and Agency partners to guide reputation management, issue response, and risk-aware engagement. 
• Extending and refining social media playbooks, standards, guardrails, and enablement across the MarCom portfolio through training and documentation. 
• Managing overall budgets for brand, crop, and cross-crop initiatives, while forecasting spend accurately and tracking performance monthly. 

If you have...

• A Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Agriculture, or a related field, or bringing equivalent experience (required); holding social media certifications (preferred). 
• Minimum of 8 years of progressive experience in marketing, brand management, integrated campaign leadership, or other commercial roles. 
• At least 3 years of experience in the agriculture industry, with an understanding of grower and retail customers in Canada as a preference. 
• Experience in social media strategy, community engagement, and managing reputation, issues, or sensitive topics. As well as managing social media strategy, publishing, moderation, social listening, insight generation, and paid digital marketing activities. 
• Strong collaboration and communication skills with ability to foster innovation, embrace and implement change, while working with an agency and multiple stakeholders.
• Knowledge of digital integrated farming platforms such as FieldView and xarvio®, while building knowledge of the crop protection and seed industry and its customers. 
• Strong judgment, responsiveness, and brand stewardship while managing multiple budgets with forecasting and tracking. 
• Experience in social publishing, management, listening, and analytics platforms (e.g., Sprout Social, Hootsuite, Meltwater) and working proficiently with Microsoft Office Suite.

Create your own chemistry with you@BASF

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.  We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About us

As the world’s leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2025 as one of Canada's Top Employers for eleventh consecutive year, one of the Greater Toronto Area's Top Employers for the twelfth year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.

We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.

Belong to Something Bigger. #belongatBASF

Privacy Statement

BASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law. 

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact Careers.NorthAmerica@basf.com with the subject line “Recruitment Accommodation Request”.