Marcom Manager (InVigor & Marketing Analytics)

Now hiring! Marcom Manager (InVigor & Marketing Analytics)

Calgary, AB (Hybrid)

We are looking for a Marcom Manager (InVigor & Marketing Analytics) to join our Agricultural Solutions team in Calgary, AB.

Come create chemistry with us!

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture. 

The Marketing Communications Manager – InVigor & Marketing Analytics leads the end-to-end implementation of the marketing communications strategy for the InVigor portfolio to support differentiated positioning and insight-driven grower and retailer experiences across every stage of the funnel to drive demand. This role designs and executes data driven programs that deliver the right message to the right customer at the right time, strengthening connection to the InVigor and BASF brands. As the Subject Matter Expert (SME) for marketing analytics, the position drives disciplined measurement, optimization, and targeted demand creation across various segments to elevate marketing effectiveness across the business. Through deep customer understanding and strong cross functional collaboration, the role enhances portfolio performance and ensures marketing programs are personalized, consistent, and aligned with commercial goals.

As a Marcom Manager (InVigor & Marketing Analytics), you create chemistry by...

• Collaborating with InVigor Marketing team and canola crop and brand managers to support the development of annual InVigor marketing strategy and integrated crop and brand plans grounded in customer insight, needs, values, priorities, segmentation and lifecycle stages.
• Aligning agency requirements, timelines, and expectations early in the planning process to support efficient development of marcom strategy, roadmaps, media plans and tactical ideation.
• Leading the development, coordination, and execution of the InVigor Seed marcom plan, while acting as the primary contact with the Agency and ensuring campaign execution is reaching the right customer at the right time.
• Providing direction, approvals, and feedback to stakeholders, collaborating across MarCom teams, managing the integrated campaign calendar, and serving as the BASF brand advocate for InVigor across channels.
• Acting as the primary point of contact between BASF and the Agency for the InVigor Seed portfolio and campaigns and providing clear direction, approvals, and feedback to internal and external stakeholders to deliver compelling, relevant, and timely content. 
• Collaborating with the InVigor Marketing team and crop/brand managers to support the development of the annual InVigor marketing strategy and integrated crop and brand plans grounded in customer insights.
• Aligning agency requirements, timelines, and expectations early in the planning process to support efficient development of marcom strategy, roadmaps, media plans, and tactical ideation.
• Serving as the BASF brand advocate for InVigor, ensuring all content is aligning with brand standards, positioning, and platform strategy across channels.
• Managing the overall budget for InVigor Seed marketing initiatives, ensuring spend is being forecasted correctly and tracked monthly.

If you have...

• A Bachelor’s degree in Marketing, Communications, Analytics, Economics, Agriculture, or a related field, or equivalent experience.
• A minimum of 8 years of progressive experience in marketing, brand management, integrated campaign leadership, or other commercial experience, with a preferred 3 years of experience in the agriculture industry, with an understanding of grower and retail customers in Canada.
• Analytics, digital marketing, or data visualization certifications (preferred).
• Strong collaboration and communication skills, with the ability to foster innovation, implement change, work with agencies and stakeholders, and demonstrate strong judgment and brand stewardship.
• Experience with analytics platforms (e.g., Piano, GA4, Adobe Analytics); Salesforce Marketing/Sales Cloud; social and paid media analytics tools; BI tools (Power BI, Domo, Looker), and strong proficiency in Microsoft Office Suite.
• Proven experience in campaign measurement, analytics, performance optimization, attribution modeling, ROI analysis, and KPI framework development.

Create your own chemistry with you@BASF

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.  We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About us

As the world’s leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2025 as one of Canada's Top Employers for eleventh consecutive year, one of the Greater Toronto Area's Top Employers for the twelfth year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.

We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.

Belong to Something Bigger. #belongatBASF

Privacy Statement

BASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law. 

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact Careers.NorthAmerica@basf.com with the subject line “Recruitment Accommodation Request”.