InVigor, Senior Brand Manager











You can be part of an inclusive team of diverse talent and character. In this diversity lies our greatest strength.


At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.


We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. 


And we are constantly striving to become an even better place to work. BASF has been recognized as one of Canadas Best 100 Employers in 2019. Come join us on our journey to create solutions for a sustainable future!


InVigor, Senior Brand Manager (ID: 2101132)

Location: Calgary 

Where the Chemistry Happens…

  • Strategic lead to the agency and accountable for the briefing process
  • Manage the established brand and hybrid positioning to ensure it is effectively incorporated in the InVigor campaign
  • Accountable to make sure the positioning on all technical material is accurate
  • Reporting to the Canadian InVigor Lead, the InVigor Senior Brand Manager is responsible for implementation of the strategies, positioning, and tactics according to key in-market deadlines

Formula for Success: You Will…

    Collaborate with the Associate Brand manager to create demand for InVigor through brand awareness and engagement campaigns, utilizing a range of tactics including social, digital, PR, ensuring all materials are accurate and delivered on time Final approver on all materials and responsible to proof all documents for accuracy and correct positioning Develop clear segmentation, targeting and positioning strategies to support InVigor and create solutions, building targeted value propositions and connected offers Utilize market research and competitive analysis to better understand behaviors and pain points for all buyers and influencers in the decision-making process Accountable for completion Works with the team on the InVigor PR Strategy InVigor lead for grower assurance programs and customer loyalty programs Ensure that the sales teams are enabled and have access to the necessary tools and resources required to drive the strategy, support the sales process, and deliver an exceptional client experience 



Ingredients for Success: What We Look for in You…

    Bachelor’s Degree in Agriculture or related discipline preferred  Over 5-10 years Field Sales Experience is a benefit  Over 5 years in Marketing is an asset Working within the current canola industry is of great value Preferred knowledge of highly complex canola seed market segment proven ability to effectively communicate and work leading and collaborating within cross functional teams A proven track record in the industry is desired Strong ability to prioritize and a real attention to detail

Create Your Own Chemistry: What We Offer You


Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.


The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.


BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.



A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

At BASF, we believe that people are the key to our long-term success and that talent is in everyone.
We thrive on giving you the support you need to be your best and fulfil personal ambitions…that’s how we create chemistry. #belongatBASF

About BASF

Find out what BASF has to offer as an employer and why you should join our team.

Your application

Here you find anything you need to know about your application and the application process.

Contact us

You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.


BASF Canada
MARK - Marketing