Customer Experience Senior Specialist - 14 Month Contract

Now hiring! Customer Experience Senior Specialist - 14 Month Contract

Calgary, AB - Hybrid

We are looking for a Customer Experience Senior Specialist - 14 Month Contract to join our Agricultural Solutions team in Calgary, AB.

Come create chemistry with us!

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture. 

The Customer Experience, Senior Specialist (CXSS) is responsible for the creation, design, execution, and deployment of data-driven marketing programs designed to nurture the customer relationship through every stage of the lifecycle, from acquisition to retention, bringing the BASF AP Canada brand narrative to life. The CXSS champions engagement best-practices and BASF customer strategy, ensuring brand and crop campaigns are designed and deployed through a customer-centric mindset – connecting to the right customer, with the right message and at the right time.

As a Customer Experience Senior Specialist - 14 Month Contract, you create chemistry by...

• Being responsible for the strategic development of customer-centric engagement plans that support the overall Customer Strategy and Go-To-Market approach, driving positive business impact while improving customer engagement and loyalty.
• Designing, building and executing customer engagement plans for target customer segments in Canada (grower, retail and influencer) to deliver an exceptional customer experience in collaboration with marketing and sales.
• Partnering directly with the Brand and Market Managers to facilitate and execute brand, crop and cross-crop campaign plans, acting as the main point of contact between BASF and agency partners for their respective crops, ensuring campaigns are executed to the right customer, at the right time, and on budget.
• Ensuring that content always aligns with BASF brand standards and platform strategy, acting as the BASF brand advocate with Customer Engagement and Crop/brand campaigns, acting as the main point of contact between BASF and the creative agency to coordinate and execute crop, brand and cross-crop campaigns.
• Establishing engagement KPs, utilizing feedback and analytics from in market activities, customers, and sales to make improvements to the customer experience increasing customer satisfaction, loyalty, and ROI.

If you have...

• A Bachelor's degree in Agriculture, Marketing, Communications or Business.
• Minimum 8 years' career experience in a Marketing/Communications, Sales or a related field. Minimum 3 years’ experience in the Agriculture industry, working with and understanding grower and retail customers in Canada.
• Project management experience, preferably managing integrated marketing communication campaigns.
• Strong passion for customer relationship marketing and understanding of how brands and customers interact today across multiple channels.
• Knowledge of marketing automation capabilities and digital media including SEM, e-mail, and mobile marketing.
• Experience translating data analysis into actionable marketing recommendations, developing and executing customer engagement and marketing communication campaigns, leveraging industry best practices.
• Strong collaboration and communication skills with ability to foster innovation, embrace and implement change, while working with multiple stakeholders.
• Exceptional communication skills (oral & written). Proficient with Microsoft Excel, PowerPoint and web-based applications.

Create your own chemistry with you@BASF

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.  We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About us

As the world’s leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2024 as one of Canada's Top Employers for tenth consecutive year, one of the Greater Toronto Area's Top Employers for the eleventh year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.

We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.  

Belong to Something Bigger. #belongatBASF

Privacy Statement

BASF takes security & data privacy very seriously. We will never request personal or financial information of any kind via either text message or direct message on any social media platform or job board. Furthermore, we will never offer a candidate a position and request a cheque for equipment or any other type of payment during the job application process. If you have experienced any of the above, please contact myhr@basf.com to report fraud.

Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law. 

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact ta-canada@basf.com with the subject line “Recruitment Accommodation Request”.