Marketing Specialist, Canola Seeds











You can be part of an inclusive team of diverse talent and character. In this diversity lies our greatest strength.


At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.


We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development. 


And we are constantly striving to become an even better place to work. BASF has been recognized as one of Canadas Best 100 Employers in 2019. Come join us on our journey to create solutions for a sustainable future!


Canola Seeds and Traits Specialist (ID: 2101124)

Location: Calgary 

Where the Chemistry Happens…


  • Support all Seeds and Traits marketing activities such as LCM (Life Cycle Management), Pricing, S&OP (Sales & Operations Planning), Trait GTM (Go to Market), Long term forecasts, Agronomic GTM (Go to Market) recommendations

    Marketing Lead for Special Projects and bringing Agronomic Recommendations to the market (seeding depth, planter and/or singulation recommendations, pelletization, InVigor RATE adjustments….)

Formula for Success: You Will…


    Support the GTM and communications for special projects

    Lead the positioning of agronomic recommendations that come from our AE (Agronomic Excellence) team

    Seeds marketing contact for all market research activities (Ag Data/BPI, Stratus, Kenna and others)

    Responsible for the creation and maintenance of competitor profiles (hybrids, pricing, special offers, disease, and agronomic positioning)

    Input and manage pricing and volume data into Market Connect

    Develop and update market models, forecasts, and plans for the short term (1 to 3-year outlook).

    Support the internal education for trait and agronomic positioning

    Manage seed demand requests for DST (Demonstration Strip Trial) /trial seeds/rep demo seed/ priority access/competitor seed volume

    Key contact for product inquiries (mouse damage, customer complaints, quality issues, seed QIFs (Quality Information FormX)



Ingredients for Success: What We Look for in You…


    Bachelor’s Degree (Business, Marketing or Agriculture)

    3 – 5 years of related experience in a sales and / or a marketing-support role, preferably within the agricultural industry an asset

    Agriculture experience (Canola agronomy knowledge & experience preferred) and experience working on a high-performance team an asset

    Sound understanding of the Canadian agriculture market is an asset.

    Must have demonstrated strong analytical and communication skills, with the capability to work effectively with multiple stakeholders.

    Excellent strategic and critical thinking, ability to work with minimal supervision and takes personal initiative to ensure stakeholder requirements are met.

    Understanding of marketing, sales, and customer relationship management.

    A fundamental understanding of growers, distributors and agronomy for the canola seed industry including a basic understanding of canola breeding and production processes.

  • Must possess analytical and critical thinking skills as well as a proven record of achieving goals.

  • Strong interpersonal and communication skills and working in cross functional teams

  • Strong collaboration and to ability to foster innovation, embrace and implement change, while working with multiple stakeholders


Create Your Own Chemistry: What We Offer You


Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.


The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.


BASF provides interesting and challenging learning and development opportunities to help you make the most of your talents and your job.



A unique total offer: you@BASF

At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

At BASF, we believe that people are the key to our long-term success and that talent is in everyone.
We thrive on giving you the support you need to be your best and fulfil personal ambitions…that’s how we create chemistry. #belongatBASF

About BASF

Find out what BASF has to offer as an employer and why you should join our team.

Your application

Here you find anything you need to know about your application and the application process.

Contact us

You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

Please note that we do not return paper applications including folders. Please submit copies only and no original documents.


BASF Canada
MARK - Marketing