Regional Marketing Manager Industry, Asia-Pacific

OBJECTIVE OF THE POSITION

As part of the regional marketing team, the Regional Marketing Manager Industry is responsible for developing and managing key industrial accounts across Asia-Pacific, ensuring long-term business growth and strong customer relationships. The role requires close collaboration with local industry sales teams in various countries, supporting them in strategic account management and regional business development.
 

RESPONSIBILITIES

• Work closely with local industry sales teams across Asia-Pacific to develop and implement key account strategies, ensuring alignment with regional and global business objectives. • Develop and maintain strong, long-term relationships with key decision-makers at major industrial customers across multiple countries.
• Identify and drive new business opportunities, expanding product portfolios and market share within key industrial accounts.
• Act as a regional point of contact for strategic accounts, ensuring seamless coordination between local sales teams, marketing, and other internal stakeholders.
• Monitor and analyse regional market trends, competitive landscape, and customer needs, providing insights to support business development.
• Support local sales teams in contract negotiations, pricing strategies, and commercial discussions to secure favourable agreements.
• Facilitate the successful launch of new customer projects by coordinating with cross-functional teams, ensuring smooth execution and customer satisfaction.
• Provide regular updates and reports on key account performance, market developments, and business opportunities.
• Leverage deep understanding of industrial business culture across Asia-Pacific to foster strong collaboration between regional teams and global key account managers.

REQUIREMENT

• At least Master’s degree in Chemistry, Chemical Engineering, Economics or Business Administration • At least 6 years of experience in Surface Treatment Industry with at least 2 years at Field and at least 3 years in Marketing.
• Team player with prior experience in project management
• Highly entrepreneurial mindset with strong analytical skills
• Willingness to travel and support globally

At BASF, the chemistry is right.

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