Manager, Sales Health & Food Performance Ingredients, East Asia

About The Role

• To plan and direct sales & marketing activities in a specific country to achieve agreed sales volume, pricing and selling cost objectives by implementing consistently the overall sales strategy, using technical, organizational and customer knowledge
• Provide inputs and participate in the marketing, market planning and technical development of products and services
• Manage business of global key accounts, regional key accounts and local accounts with suitable business model to ensure customer satisfaction and reasonable cost to serve
• Optimize business model to maximize on business potential capture with less of complexity & cost optimization
• Ensure of operating business under country regulations and BASF compliance standard
• Identification of new businesses, analysis and realization of profitable, strategic opportunities

How You Will Do It

Implementation of sales strategies

• Improve commercial results of product portfolio according to the strategies via product promotion/ introduction, proposals of marketing plans, analysis of and proposal of sales/ distribution channels, pricing proposals, analysis of market to support decision on future product development strategies

Define customer needs and product application to enhance achievements of sales targets

• Conduct market research via visits, calls, interviews etc. to identify and understand customers’ expectations and needs. Develop lists of potential customers after research of the data
• Establish and maintain industry contacts that lead to sales
• Provide inputs to determine the application of the agreed product and service by evaluating product and service marketability and customers’ technical needs
• Maintain up-to-date understanding of industry trends and technical development that effect target markets
• Work with the R&D, customer service and logistics personnel to establish a communication path with the customer to ensure sales opportunities for product and services.

Customer management

• Maintain direct contact with customers’ key personnel and work with customers and internal functions to resolve problems/ expedite matters
• Participate in meetings for customer problem resolution
• Direct flow of information for sales activities ad transactions (leads, billings, order, contracts) and evaluate data to ensure assigned sales goals are met

Sales development

• Develop sales and marketing proposals to trace customers’ needs on consumption analysis, product/service performance, technical services needs
• Maintain up-to-date awareness of market activities, industry trends and recommend to supervisor modification/ changes of strategies/ practices.
• Make regular sales calls/visits to develop professional relationship and follow up on needs with the aim to close deals and finalize contracts

Product promotion

• Deliver and/or participate sales presentations/ workshop/ trade road show/workshops to promote/ introduce products/services
• Credit management
• Conclude sales contracts according to company credit policies and provide customer information as inputs to F&A (Finance and Accounting) to support revision of credit policies
• Work closely with the personnel responsible for account receivable to ensure that the customers honor the sales contract terms
• Provide customer credit information for company credit control function, ensure timely payment of receivables to meet established sales targets and revenue goal

Market intelligence

• Evaluate market trends, the application of products/technology, the service needs, intelligence on competitors, etc to identify new business opportunities

What We Look For

• Minimum bachelor’s degree in business, commercial or other related fields
• Minimum 5 years above of relevant work experience
• Knowledge of the Food & Dietary Supplement Industry e.g., size, current situation, and future scenarios; key players, competitors, and other stakeholders; and regulatory and other statutory requirements
• Strong ability for analytical and strategic thinking

At BASF, the chemistry is right.

Because we are counting on innovative solutions, on sustainable actions, and on connected thinking. And on you. Become a part of our formula for success and develop the future with us - in a global team that embraces diversity and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.