Sales Manager - Flexible Foam

Objectives of the Position:

• To implement PU-Flexible systems for Automotive & Furniture, Performance Materials India sales.
• To implement marketing strategy in new business development
• Initiate, develop & grow customer relationships with existing and potential customers.
• Execute PU-Flexible system sales in Automotive, Furniture & develop business according to the country & regional strategy and objectives.
• Provide input for account plans, and update them periodically
• Implement pricing strategy according to regional & local strategic guidelines.
• Provide inputs for market intelligence.
• Strong collaboration with GKAMs.

Main Areas of Responsibilities and Key Activities:

Sales Development

• Explore, identify, and develop new businesses.
• Understand customer needs, industry drivers, unique selling points deeply to recommend the best solutions, leading to the achievement of value creation for the customers and BASF.
• Conclude business contracts and maintain business growth at designated customers.
• Provide accurate sales forecasting.
• Formulate strategy to develop and implement segment, application, product, and customer strategies to achieve sales targets.
• Implement pricing strategy and support launch of new products at key customers.
• Collaborate with respective team (Technical Service, Supply Chain, Customer Service, Marketing, etc.) to provide prompt response related to quality, technical and application’s inquiries and other customer related issues.
• Coordinate with Korean/Japanese transplant team and Global / Regional Key Account Management team to manage local activities with OEM’S and Tiers.

Strategic Tasks and Implementation

• Conduct studies and analysis on market trends, competitors, product applications and technology and provide appropriate market strategies.
• Develop key account management profiles
• Monitors segment profitability and initiate improvement opportunities
• Lead product/application launches within regional marketing strategy.
• Adopt and utilize digital tools and technologies in rolling out dashboards to allow for real-time business and operations excellence analysis

Customer Management

• Supports in providing the response related to quality, technical applications, inquiries, and other related issues; conducts customers’ assessments and analysis.
• Coordinate with BASF experts to conduct field visits, seminars, presentations and attend to customers’ inquiries.
• Conduct customers’ assessments and analyses to align and ensure the strategic focus in the right place.
• Ensure all supporting functions involved in the delivery of agreed customer’s needs; resolve problems/ expedite matters where appropriate
• Share Market Intelligence, strategy & communicate internally via visit reports

Credit Management

• Monitor the growth of the customers’ business, review and coordinate with credit controlling team to make appropriate credit recommendations.
• Follow-up on payment collections and ensure on-time payment from the customers.

Innovation, Sustainability, Embrace Digitalization

• Accelerates Innovation to achieve innovation sales target. Hunt/explore customer specific projects.
• Live Sustainability: supports the Implementation of A-PMA/E Sustainability roadmap in country with projects acquired which includes chemcycling, mechanical recycling, BMB solutions, Bio based Materials.
• Embrace Digitalization: Enhances aligned use of salesforce Implementation and enhances the use of social media available to PM (Wechat, LinkedIn etc.) for promoting more new applications, technical webinar, and customer interaction. Support e portal sales.

Job Requirements:

Education:  Bachelor’s / Engineering / Polymer Science / Chemical degree; MBA degree is preferred.

Working Experience: Over 8-12 years technical sales working experience preferably with Polyurethane industry.

Technical & Professional Knowledge:

• Experience in Customer management, Negotiations and in handling Sales Operations, Business Development, in PU Products in Automotive/Furniture Industry
• Experiences in Korean customer management
• Good English and computer skills (MS. Office).