Manager, Retailer Management(Agriculture Solutions)(006264)
• Build and establish retailer strategy in organization to further expand retailer coverage into market
• Build and establish the segmentation strategy of existing and future retailer networks
• Implement the loyalty program to key retailers, ensure the communication and digital enablement to implementation
• Build the roadmap of customer experience enhancement to retailers, including customer journey management and VOC methodology and service packages etc.
• Future looking and designing the future retailer digital eco-system on how utilizing advanced digital infrastructure to better enroll, engage and better service retailers
• Collabrate with marketing and sales team, collabrate with external customers and external service providers to ensure deliverables
= Main Tasks =
• Developing annual planning with marketing team to promote BASF campaigns to drive traffic/consumption on retailer level
• Monitoring the heatmap of retailers on coverage and consumption by using advanced analytical tool (e.g. power BI), create data-driven insights & action plan to advise to management team & sales team
• Managing the channel performance digital tool, ensuring system to be aligned with annual business requirements and keep it up to date to latest technology
• Managing business performance on retailer-management-system on target achievement and sales growth of total retailer network
• Ensuring a high level of customer satisfaction through excellent service, including dealing with complaints and feedback
• Other ad-hoc customer experience relevant projects to support
= Job Requirements =
• Bachelor’s degree or above. Agriculture or plant protection studies are not required but preferred
• 8 years or above in retail management, marketing or channel manger with retailing relevant experience in agriculture or FMCG is preferred
• Excellent communication skills with the ability to communicate accurately and effectively in verbal and written English
• Advanced level in data visualization digital solutions e.g. Power BI or Tableau
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A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
Working at BASF: We connect to create chemistry
We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.
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SHANGHAI,CN,200000