Key Account Manager, Refinish Coatings(007003)
- To be successful the incumbent must constantly monitor and record market changes and demands, collect and provide a full market analysis on competitive and customer data, while continuously translating what these advancements mean to our business.
- Work across a matrix organization both internally and externally and focused on securing insurance project customers.
- As the Automotive Refinish market continues to gain maturity, the position leads change in an ambiguous forward-looking role that is critical to the long-term success of the business. The role requires exceptionally strong influencing and negotiating skills along with proven cross functional collaboration.
Main Tasks:
- Maximize market penetration in assigned segments, particularly in insurance groups in China.
- Support the refinish coatings organization to further understand insurance project, explore and define the targeting groups, and develop business opportunities at those segments.
- Develop clear strategic plan on insurance project, including short-term quick-wins and long-term roadmaps, in line with ECR 2030 Strategy on increasing strategic influences.
- Develop proposal on sales and marketing, technical solutions to customers and ensure account strategy are exploited consistently.
- Plan, lead and carry out sales activities to achieve sales targets by calling and visiting existing/prospective customers to understand and identify their needs to create a long-term customer supplier relationship.
- Drive the development of insurance projects by coordinating technical resources to support clients; leverage digital and sustainable solutions to create value, ensuring long-term profitability and sustainable business growth.
- Support on market intelligence and competitor intelligence on insurance market, to support designing competitive value proposition.
- Strong leadership skills and strategic thinking
- Demonstrated understanding of value solution selling practices
- Experience key account management including negotiation skills pricing, profit analysis,
- Proven ability to influence-cross functional teams without formal authority
- Excellent communication and presentation skills
- High ability to convince and inspire people and self-confidence
- Excellent English reading and writing skills required; candidates with an educational background in chemistry or marketing are preferred
- 5+ years working experience in refinish coatings, sales experience is a must
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A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

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