Global Marketing Manager, Hydrogenation Catalysts(005621)
Responsibilities:
In our unit G-CCP/KH Global Business Management Hydrogenation & Specialty Catalysts, we are promoting and selling catalysts based on a profound market research. We are developing and advertising new products to drive sustainable innovations together with our customers.
• In your new role, you develop our market segment strategy and steer its implementation through clearly defined KPIs in P&L while compiling market and competitive intelligence.
• As our R&D project lead for market segments, you identify strategic markets, potential growth opportunities as well as business cases for investment projects and engage their coordination with the respective stakeholders.
• You implement product positioning by market or process and take on value proposition, the communication with sales as well as developing price strategies and business models suitable for corresponding product segments.
• The management of our portfolio and product life cycle as well as product launches and marketing communication activities in compliance with our business rules are part of your new responsibilities.
• You take part in techno-commercial tasks in close cooperation with our technology managers, in defining design directives and in providing technical and warranty proposals to customers.
• You identify new technical applications for existing products, provide training tools and documentation for sales while driving innovation projects for product and process improvements.
• PhD or master's degree in chemistry, chemical engineering, economics or business administration
• Several years of professional experience in the field of chemical industry. Technical understanding of chemical catalysts is a plus.
• Good knowledge of commercial marketing or product marketing desirable
• Team player with prior experience in project management
• Highly entrepreneurial mindset with strong analytical skills
• Strong communication skills in English
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A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
Working at BASF: We connect to create chemistry
We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.
The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.
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SHANGHAI,CN,200000