Sales Manager - Engineering Plastics
Objectives of the Position
- The primary function of this role is to implement Engineering Plastics, Performance Materials India sales & marketing strategy in new business development and customers’ management by initiating contacts with existing and potential customers.
- Develop Pan-India EP Sales & coordinate the Distributor Management for India to develop the business according to the country & regional strategy and objectives.
- Establish & foster strong relationship with customers
- Provide input for account plan, pricing strategy and market intelligence.
- Focus on meeting defined and agreed Sales and Marketing objectives with Product line and drive efficient resource allocation. He/she therefore manages both internal and external different international contacts/networks related to existing customers and technologies.
- To create new growth via agreed development projects for his/her region as described in his/her segment plan. Owner of the Regional Marketing and Sales plan.
Main Areas of Responsibilities and Key Activities
Sales Development.
- Conducts existing business and develops new projects in existing & new customers to ensure both volume and margin growth.
- Develops sales plans; secures and expedites orders.
- Supervises and consolidates the sales forecast.
- Coordinate with the distributors for the business streamlining / strategize business plan and to smoothen the business pipeline for small customer management by implementing BRM rules thru STAR approach
- Responsible to reach agreement with the Sales Leader price-volume-margin targets for a given period (month/quarter) in line with Industry Segment Strategy.
- Responsible to reach pipeline targets for a given period in line with the Industry Segment strategy.
Strategic Tasks and Implementation
- Identifies key accounts and develops key account profiles.
- Implements the sales and marketing directions per agreed directions
- Responsible to provide segment intelligence (customers, value chain, trends, pricing, applications, etc) and Value Chain Intelligence to the product lines and BU’s and actively contribute to the BU plans, product line strategies and innovation processes.
Product/Industry/Business Development
- Scouts for new business opportunities in the respective sales areas / key accounts and develops a business plan.
- Suggests product developments and requirements to Sales Leader or LBM and supports its implementation.
Customer Management
- Conducts field visits, seminars, presentations and attends to customers’ inquiries.
- Provides prompt response related to quality, technical applications, inquiries, and other related issues; conducts customers’ assessments and analysis.
- Aligns with Regional Business Unit and functions to solve customers’ issues.
- Accountable for closing and follow up of agency contracts, periodic monitoring of rebate agreements and for bad debt provisions and write-offs.
Credit Management
- Monitors the growth of the customers’ business, review, and coordinates with Credit Control to assure appropriate credit recommendations.
- Follows up on payment collections and ensures customer’s on-time payment
Marketing
- Implements pricing policy and supports product launch processes.
- Monitors and reviews marketing/promotion campaign’s execution.
- Supports public relation and marketing communication campaign for related business.
Market Intelligence
- Conducts studies/analysis on market trend, competitors, products’ applications and technology, service needs.
Innovations, Sustainability, Embrace Digitalization
- Accelerates Innovation to achieve innovation sales target
- Live Sustainability: supports the Implementation of A-PMA/E Sustainability Roadmap in country with projects acquired which includes Chemcycling, Mechanical Recycling, BMB solutions, Bio based Materials
- Embrace Digitalization: Enhances aligned use of salesforce Implementation and enhances the use of social media available to PM (Wechat, LinkedIn and etc.) for promoting more new applications, technical webinar, and customer interaction
Job Requirements
Education: Bachelor’s Science degree in Polymer, Chemistry or equivalent, such as Material Science, Chemical Engineering, Material Engineering, Mechanical Engineering.
Working Experience: 8-12 years technical sales working experience preferably with Engineering Plastics industry.
Technical & Professional Knowledge: In-depth knowledge of Engineering Plastics, technical know-how and applications. Tooling, Plastics Compounding and Application Development experiences would be highly desirable. Have hands-on experience with plastic / polymer processing, plastic processing equipment experience in aspects of injection molding, extrusion, blow molding, etc., would be highly advantageous.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry
We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.
The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.
Your application
Here you find anything you need to know about your application and the application process.
Contact us
You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.
Please note that we do not return paper applications including folders. Please submit copies only and no original documents.
Pune, IN