Sales Management - TPU
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We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.
Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

Objectives of the Position
- Drives the profitable business growth in Thermoplastic Polyurethane (TPU), India:
- Implementation of regional strategies in India
- Drives local profitable business growth, detailed business planning, budgeting, forecasting and reporting
- Manages overall India TPU direct team cost in line with budget, ensure cost effectiveness, oversees expenditures all sales/local Technical Development (TD) activities
- Local execution of regional pricing strategy (limit and target prices)
- Provides market surveillance/market intelligence for China and their affiliates
- Maintains customer relationship management and ensures customer satisfaction within country
- Establishes and fosters relationships with strategic customers, coordinates with Global Key Accounts active in specific country
- Develops and lead implementation of account plans
- Explores, identifies and develops new business and customers – drive and implement new application, product development and customer strategy to achieve targets
- Supports launch of new products at key customers
- Steers resources in accordance with strategies and AD/TS service level plans and in line with customer management (segmentation, business rules)
- Coordinate CS activities in sales relevant processes
- Represents the company in trade and professional organizations to stay in touch with market trends and provides input for fairs and conferences participation (as needed/within country)
- People Management: Leadership (team development, resource / succession planning)
- Provides leadership to the sales, local TD/AD & TS organization
- Contributes to manpower and succession planning
- Develop and retain a competent business team per business needs
Key Shared Accountabilities:
- With Regional Business Unit/Business Manager Head:
- Aligns country-specific business strategy and targets with RBU
- With Marketing/Strategy:
- Contributes to elaboration of marketing strategies
- Supports regional product/application launch at selected customers
- Participates in strategic initiatives
- With PMD/TD:
- Generates ideas and contributes to innovations (products/applications/services)
- Job Requirements (minimum requirement to carry out the work)
- Education - Master or bachelor’s degree in Chemistry, Chemistry Engineering, Plastics Technology, Polymer/Materials Science, Business Management
- Working Experience -
- More than 8 years in the chemical industry with sales and marketing experience.
- More than 3 years of people leadership experience
Preferably experience in handling budget; cost and financials
Technical & Professional Knowledge -
- Preferably with background from engineering plastics or Polyurethane or Thermoplastic Polyurethane
- Experienced in project management and executions
No. Direct Report(s): 2
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry
We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.
The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.
Your application
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Contact us
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New Delhi, IN