Business Development and TD - CASE Applications

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background.  At BASF, careers develop from opportunities. 

Objectives of the Position

• To implement CASE and eMobility, Performance Materials India sales & marketing strategy in new business development and customers’ management by initiating contacts with existing and potential customers.
• Develop & execute Business Development plan for CASE and eMobility in accordance with the country & regional strategy and objectives.
• Establish & foster strong relationship with customers & industry.
• Identifying new business opportunities, managing relationships with key stakeholders, and executing strategic initiatives to meet CASE's business goals.
  
  

Main Areas of Responsibilities and Key Activities

Business Development:

• Provide technical support and expertise on CASE (coatings, composites, adhesives, sealants, and elastomers) and eMobility products to clients and internal teams. Understand product specifications, applications, and industry standards.
• Identify, evaluate, develop, pursue, and implement new business opportunities and strategies that align with CASE's goals and objectives to increase market share and revenue.
• Assist the sales team with technical presentations, product demonstrations, and client training sessions.
• Collaborate with Technical Development & Product Development teams to improve existing products and develop new solutions based on market needs.
• Manage projects related to product applications, client requirements, and technical support. Oversee and manage business development projects, ensuring timely and successful completion.
• Prepare and present regular reports on business development activities, market analysis, and client feedback. Monitor and report on business development activities, providing insights and recommendations for continuous improvement.
• Conduct market research to identify trends, competitor activities, and potential areas for growth. Provide insights to guide business strategies.

Strategy:

• Define CASE and eMobility milestones, market directions, project pipeline (products & applications), volume, profit, product portfolio and developmental goals & directions in India.
• Identify business opportunity for established and new customer/product/application and develop value proposition on products and pricing for CASE and eMobility in India and provide on-going update to the regional team.
• Monitor and analyze development in the segment and initiate improvement opportunities.
  
  
  • Scout, identify, analyze, define and set up target applications, target customers (OEMs & Tiers), target products and drive the business growth for the accounts plan with the country with sales and TD team.
  • Observe and transfer new market trend/development and prepare business case for new product or application development.
  • Identify and prioritize translation/multiplication business opportunity globally from other countries or regions.
  • Monitor legislative, technological and social changes in e-Mobility & new energy and participate / lead the key industry associations in the segment in the country
  • Develop deep knowledge of market intelligence network in the segment to be well prepared for marketing counter measures.
  • Align and coordinate with regional CASE & country PM units and reach out to collaborate with cross-divisional industry group or business units.

  Customer Management:

  • Build and maintain relationships with key stakeholders, including clients, partners, and industry influencers.
  • Understand market, customer, and industry needs and provide tailored solutions.
  • Supports in providing the response related to quality, technical applications, inquiries, and other related issues, conducts customers’ assessments and analysis.
  • Coordinate with BASF experts to conduct field visits, seminars, presentations and attend to customers’ inquiries.
  • Conduct customers’ assessments and analyses to align and ensure the strategic focus in the right place.
  • Ensure all supporting functions involved in the delivery of agreed customer’s needs; resolve problems/ expedite matters where appropriate.
  • Share Market Intelligence, strategy & communicate internally via visit reports.

   

  Credit Management:

  • Monitor the growth of the customers’ business, review and coordinate with credit controlling team to make appropriate credit recommendations.
  • Follow-up on payment collections and ensure on-time payment from the customers.

   

  Team Collaboration:

  Work closely with cross-functional teams, including marketing, sales, Technical Development, Product Development, CSO, SCM, and production to ensure alignment and support for business initiatives.

Job Requirements (minimum requirement to carry out the work)
Education: Bachelor’s Science degree in Polymer, Chemistry or equivalent, such as Material Science, Chemical Engineering.

Working Experience: 5-8 years technical sales working experience preferably with polyurethane industry, CASE background/experience preferred.

Technical & Professional Knowledge: 

• In-depth knowledge of Business Development and technical know-how and applications of CASE, eMobility, New Energy and Polyurethane Industry. Applications, applications development, technical expertise, machines, and processing experiences would be highly desirable.
• Have hands-on experience with polyurethanes (CASE) processing equipment in High/low pressure foaming machine, Spray foaming, etc., would be highly advantageous.

Good English and computer skills (MS 365).