Manager, Regional Marketing, Skin Care, Care Chemicals in Asia Pacific

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Around 112,000 employees contribute to the BASF Group's success worldwide. Our business comprises the Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions segments.

We want to contribute to a better world with enhanced quality of life for everyone. That is why we have firmly anchored the three pillars of sustainability - the economy, environment and society - into our corporate purpose, our strategy, our targets and our operations. They are the core of what we do, a driver for growth and an element of our risk management.

We believe that chemistry has a critical role to play in achieving greater sustainability. We are determined to move forward in this respect.

Our employees are at the forefront of this transformation, across every role and function in the organization. Join us today in shaping a sustainable future together.

About The Role
Reporting to the Head of Market Development, Personal Care Solutions (PCS) Asia Pacific, you will:

• Drive sustainable profitable growth within the Asia Pacific region by establishing and executing industry strategy based on relevant market intelligence
• Maximize profitability across various industry segments while targeting reinvestment or regional expansion
• Translate regional Strategic Business Unit (SBU) strategies into specific market measures for the respective segment and implement them with PCS Subregional Business Managers

How You Will Do It

• Develop regional Skin Care industry segment solutions and marketing activities with input from regional and local teams, while collecting market intelligence to identify new business opportunities
• Share market intelligence with PCS teams, including Product Management, local sales, and R&D, to inform product development
• Initiate, develop, and launch new product concepts based on market needs, and drive customer-specific marketing projects with Sales and Application Technology teams
• Educate internal teams and external stakeholders on market trends and strategies through events and technical training sessions
• Create and implement communication plans for industry stakeholders, collaborating with the Communications team on advertisements, exhibitions, customer events, and promotional tools

What We Look For

• Bachelor’s degree in Chemistry, Chemical Engineering, Marketing related disciplines
• Minimum 10 years of relevant experience in technical service, sales, marketing, preferably in the personal care or related markets or industries
• Ability to collaborate efficiently across diverse culture and work effectively within a virtual team environment
• Capable of leading initiatives without direct authority

BASF has a rich history in Hong Kong, dating back to the 1880s when it began selling textile dyes in the region. Over the years, the company has grown and expanded its presence, establishing its East Asia Regional Headquarters in Hong Kong in 1995. 
As a multinational company with a long-standing presence in Hong Kong, BASF is committed to the city's continued success as an internationally competitive business and financial center. By the end of 2023, BASF East Asia Regional Headquarters Limited had 300 employees.