Manager, Regional Marketing, Hair Body Oral, Care Chemicals in Asia Pacific
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 300 employees by the end of 2023.
Objectives of the Position
Reporting to the Head of Market Development, Personal Care Solutions (PCS) Asia Pacific, you will:
- Drive sustainable profitable growth within the Asia Pacific region by establishing and executing industry strategy based on relevant market intelligence
- Maximize profitability across various industry segments while targeting reinvestment or regional expansion
- Translate regional Strategic Business Unit (SBU) strategies into specific market measures for the respective segment and implement them with PCS Subregional Business Managers
Job Responsibilities
- Develop regional Hair Body Oral Care industry segment solutions and marketing activities with input from regional and local teams, while collecting market intelligence to identify new business opportunities
- Share market intelligence with PCS teams, including Product Management, local sales, and R&D, to inform product development
- Initiate, develop, and launch new product concepts based on market needs, and drive customer-specific marketing projects with Sales and Application Technology teams
- Educate internal teams and external stakeholders on market trends and strategies through events and technical training sessions
- Create and implement communication plans for industry stakeholders, collaborating with the Communications team on advertisements, exhibitions, customer events, and promotional tools
Requirements
- Bachelor’s degree in Chemistry, Chemical Engineering, Marketing related disciplines
- Minimum 10 years of relevant experience in d technical service, sales, marketing, preferably in the personal care or related markets or industries
- Ability to collaborate efficiently across diverse culture and work effectively within a virtual team environment
- Capable of leading initiatives without direct authority
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
Working at BASF: We connect to create chemistry
We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.
The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.
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Hong Kong, HK