Deputy Manager - Sales, Surface Treatment, Coatings
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OBJECTIVES THE POSITION
- Manage sales of surface treatment business unit under the Chemetall® brand via direct and indirect distribution in assigned northern territories of VN aiming to generate sustainable sales growth for G-ECT SEA.
- Identify and exploit market potential as well as to explore and create customer needs to ensure profitable sales growth by new and existing technologies in new and existing customers.
- Take full sales responsibility for Northern Territories, the Sales Manager coordinates Surface Treatment activities for Industry and Automotive (OEM/Component Activities) and thereby acts as single point of contact (SPOC) for Segment Management APAC and Business Management SEA.
MAIN AREAS OF RESPONSIBILITIES AND KEY ACTIVITIES
Sales Management and Development:
- Explore and develop new business by high market presence in the field to ensure sustainable growth.
- Prepare, negotiate, and conclude business contracts and maintain business growth with customers.
- Ensure relationship management w/ all levels of seniority of customer organization (esp. key decider).
- Coordinate launch of new products at key customers aligned with Business Management and Marketing
- Provide trainings and share know-how with customers and distribution partners to ensure that the full potential and advantages of G-ECT’s products and process solutions are being materialized.
- Maintain and manage sales opportunities, leads, and visit reports maintained in Salesforce CRM tool.
- Ensure accurate demand forecasting as basis for stock planning to secure reliable supply to Vietnam.
- Ensure “on time response” related to commercial, quality, and technical inquiries / issues of customers.
- Achieve net sales / profitability budgets and implement pricing measures timely and efficiently.
Market Intelligence:
- Explore and exploit customer needs, industry trends and drivers, unique selling proposition to recommend the best solution(s), leading to the achievement of value creation for the customers and BASF (by Chemetall Process /Solution Selling approach).
- Conduct studies and analyze market trends, competitors, product applications, processes and technology and develop related marketing / selling strategies for VN market.
- Cooperate with G-ECT SEA Business and Marketing as well as APAC Segment Management to develop a strategic growth roadmap for the assigned sales segments in Vietnam.
Technical Service / Consultancy:
- Ensure technical consultancy and support to customers on product applications, process optimization, trouble-shootings, and handling complaints by yourself and/or by connecting the customer teams with our regional technology experts and local technical sales support to provide solutions to proactively avoid or sort out technical issues.
- Initiate technical lab support or reformulations request of products via CURT workflows in Salesforce
Miscellaneous:
- Participate in and contribute to regional / subregional G-ECT meetings, workshops, and conferences
- Follow-up on payment collections and ensure on-time payment from the customers in case of overdue
- Strictly adherence to BASF Group’s Compliance Code of Conduct as well as all BASF country policies
JOB REQUIREMENTS
- Bachelor Degree in Chemistry or Commerce.
- Minimum 5 years experiences in commercial or technical roles in Metal Surface Treatment industry
- Ability to work in multi-cultural environments and matrix organizations
- Good knowledge of Surface Treatment market, products, application processes and technology
- Native Vietnamese and good command and English; additional language such as Korean, Japanese, or Chinese language are an advantage
- Presentation, conflict management and communication skills to convince all levels of seniority and departments, such as GM, Production, Application and Procurement as well as Line operators and Lab staff
- Relationship management and negotiation skills
- Microsoft Office user skills (i.e. PowerPoint, Excel, Word, Outlook); additionally Salesforce CRM know-how is an advantage
- Required Competencies: Act with Entrepreneurial Drive, Demonstrate Customer Focus, Communicate Effectively, Develop Self & Others.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry
We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.
The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.
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Hanoi, VN