Deputy Manager - Sales, Acrylic Acid & Esters
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Objectives of the Position : Drive Sales & Business development activities for CPH SBU in sub region, including working with channel partners as appropriate
Main Tasks:
CPH sales
- Service existing B2B customers and identify new customers to diversify customer base to ensure sustainable and healthy business development for CPH in the subregion.
- Manage the complete sales cycle with the customer.
- Develop lasting customer relationships to identify business trends in and beyond the customer scope or respective portfolio.
- Monitor competition by gathering market information on pricing, products, new product development, business models.
- Provide accurate sales forecast, supporting efficient planning of products and services.
- Identify customer requirements and offer solutions accordingly.
- Negotiate and close deals or contracts with customers and provide operational guidance and support to the relevant functional departments to ensure implementation.
- Implement customer and segment-specific strategies in alignment with Marketing.
- Distributor Management - Train, motivate, monitor and engage assigned distributors/agents to achieve business results as per plan. Utilize distributor/agents’ operations to increase BASF's competitiveness in the market.
- Regular market mapping for CPH business in subregion to understand market movement, competition & demand / supply development.
- Plan, lead and carry out sales activities to achieve sales targets by calling and visiting existing/prospective Specialty Monomers customers to understand and identify their needs to create a long-term customer supplier relationship.
- Provide customer credit information for company credit control function, ensure timely payment of receivables to meet established sales targets and revenue goals.
- Focusing on opportunities to develop new customers and new application areas
Key Account Management (CPH)
- Take ownership of key accounts, including the development and execution of the account strategy and ensure alignment with corporate key account strategy.
- Develop and maintain long term business relationships.
- Serve as a liaison between account and BASF departments to provide ongoing support and ensure customer satisfaction.
Minimum Education and Qualification Required for the Position:
- Education: Chemical Engineering, min B. Tech / equivalent
- Working Experience: min 5 ~ 8 years in the chemical industry
- Professional Knowledge: B2B sales, commodities/specialties market dynamics
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry
We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.
The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.
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Godrej One - Mumbai, IN