
Technical Sales Manager- TPU
Objectives of the Position
- Technical Implementation (current applications with current solutions) and Innovation Optimization (influence product/application development). Support Sales/TS by coordinating sample availability for customer trials.
- Individual should have hands on experience with injection molding, extrusion and blow molding machine and extensive experience in processing of engineering plastics/elastomers
- Troubleshooting: Investigating and resolving technical issues related to product performance, quality, or customer complaints and provide technical expertise.
- Develop technical proposals/ideas and apply at customer’s site
- Key Account Management: Drive Sales for key customers and achieve key financial targets. Design and implement strategic sales plan that expands company’s customer base
- Develop Pan-India Sales & coordinate the Distributor Management for India to develop the business according to the country & regional strategy and objectives.
- Provide input for account plan, pricing strategy and market intelligence.
- Focus on meeting defined and agreed Sales and Marketing objectives with Product line and drive efficient resource allocation. He/she therefore manages both internal and external different international contacts/networks related to existing customers and technologies.
- To create new growth via agreed development projects for his/her region as described in his/her segment plan. Owner of the Regional Marketing and Sales plan.
Main Areas of Responsibilities and Key Activities
Technical Service & Implementation (new/current applications with existing solutions):
- On-site and off-site technical support (e.g., Provide technical support to customers as trouble shooters and technical consultant, including handling/ follow-up complaints on technical related issues.
- Evaluates and optimizes processing/formulation aspects for (current/new) products (e.g., Visit customers to collect and analyze field information of customer expectations/ problems on product performance/ technical service needs to verify product suitability to application)
- Supports customers in processing/formulation aspects
- Provides expert opinion (with customer trials) answering customer inquiries and/or complaints, such as provide technical guidance / assistance to customer for product applications, including optimization, troubleshooting, and training of personnel to enhance sales services.
- Defines market attractiveness for current/new products (e.g., Provide competitive product performance information to verify
Sales Development and Key Account Management:
- Conducts existing business and develops new projects in existing & new customers to ensure both volume and margin growth.
- Develops sales plans; secures and expedites orders.
- Supervises and consolidates the sales forecast.
- Coordinate with the distributors for the business streamlining / strategize business plan and to smoothen the business pipeline for small customer management by implementing BRM rules thru STAR approach
- Responsible to reach agreement with the Sales Leader price-volume-margin targets for a given period (month/quarter) in line with Industry Segment Strategy.
- Responsible to reach pipeline targets for a given period in line with the Industry Segment strategy
Strategic Tasks and Implementation:
- Identifies key accounts and develops key account profiles.
- Implements the sales and marketing directions per agreed directions
- Responsible to provide segment intelligence (customers, value chain, trends, pricing, applications, etc) and Value Chain Intelligence to the product lines and BU’s and actively contribute to the BU plans, product line strategies and innovation processes.
Customer Management:
- Conducts field visits, seminars, presentations and attends to customers’ inquiries.
- Provides prompt response related to quality, technical applications, inquiries, and other related issues; conducts customers’ assessments and analysis.
- Aligns with Regional Business Unit and functions to solve customers’ issues.
- Accountable for closing and follow up of agency contracts, periodic monitoring of rebate agreements and for bad debt provisions and write-offs.
Credit Management:
- Monitors the growth of the customers’ business, review, and coordinates with Credit Control to assure appropriate credit recommendations.
- Follows up on payment collections and ensures customer’s on-time payment
Marketing:
- Implements pricing policy and supports product launch processes.
- Monitors and reviews marketing/promotion campaign’s execution.
- Supports public relation and marketing communication campaign for related business.
Market Intelligence:
Conducts studies/analysis on market trend, competitors, products’ applications and technology, service needs
Job Requirements
Education: Bachelor’s Science degree in Polymer, Chemistry or equivalent, such as Material Science, Chemical Engineering, Material Engineering, Mechanical Engineering.
Working Experience: 8-12 years technical sales working experience preferably with Engineering Plastics/Elastomers industry.
Technical & Professional Knowledge:
- In-depth knowledge of Engineering Plastics, Elastomers technical know-how and applications. Tooling, Plastics Compounding and Application Development experiences would be highly desirable.
- Have hands-on experience with plastic / polymer processing, plastic processing equipment experience in aspects of injection molding, extrusion, blow molding, etc., would be highly advantageous.
- Team player (work as an integral part of an inter-disciplined team) and strong communicator (oral presentations, written press releases)
- Fluent English communication skill in writing, reading & speaking
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.
A unique total offer: you@BASF
At BASF you get more than just compensation. Our total offer includes a wide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Click here to learn more.

Working at BASF: We connect to create chemistry
We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.
The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

Your application
Here you find anything you need to know about your application and the application process.

Contact us
You have questions about your application or on how to apply in Europe? The BASF Talent Acquisition Europe team is glad to assist you.
Please note that we do not return paper applications including folders. Please submit copies only and no original documents.
Chennai, IN IN