Senior Executive - Marketing Communications and Digital Marketing

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background.  At BASF, careers develop from opportunities. 

Main responsibilities

Brand & Marketing Communications Leadership

• Own and lead the planning and execution of integrated external communications activities, media events and customer conferences, to strengthen brand equity and drive product demand.
• Serve as the brand guardian for Agricultural Solutions Thailand, ensuring consistent, compliant, and high-quality use of the BASF brand across all marketing and communications touchpoints.
• Define communication priorities and ensure alignment with business strategy, portfolio focus, and commercial objectives.

Digital Marketing Strategy & Performance Ownership

• Lead the strategy, execution, and continuous optimization of digital marketing initiatives across key platforms (Facebook, YouTube, LINE OA, TikTok, website, paid media, SEO/SEM, display).
• Define clear objectives, KPIs, and success metrics for all digital campaigns, ensuring measurable impact on awareness, engagement, and demand creation.
• Own digital budget governance, tracking planned vs. actual spend, evaluating ROI, and driving optimization decisions across formats, content, targeting, and platforms.

Media Relations & Reputation Management

• Lead media engagement and outreach, proactively cultivating relationships with grower and key opinion leaders to secure positive and regular media coverage.
• Act as the primary media relations contact for Agricultural Solutions Thailand, overseeing press releases, media pitches, and external statements.
• Support business leadership team on communications strategy, key messaging, and stakeholder engagement for both internal and external audiences.

Agency, Partner & Stakeholder Management

• Select, contract, and manage external agencies and service providers, ensuring high-quality output, cost efficiency, and alignment with BASF standards.
• Collaborate closely with regional and local marketing teams to align strategies, share best practices, and execute cross-market initiatives.
• Act as a key cross-functional connector with commercial, technical, regulatory, and corporate affairs teams.

Qualifications

• Bachelor’s degree in Communications, Marketing, Business, or a related discipline.
• Minimum of 4 years’ experience with substantial responsibilities in communications or branding, ideally within a multinational consumer or agriculture-focused organization.
• Demonstrated strategic thinking with robust commercial and marketing insight.
• Holder of a valid driving license and willing to undertake extensive nationwide travel, including to rural and remote locations.
• Comprehensive understanding of both offline and online marketing and communication strategies, as well as branding methodologies.
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) for reviewing and editing AI files, along with strong familiarity with digital, social media, and performance marketing platforms.
• Excellent written and verbal communication skills in both English and Thai.

Work location

• Emporium Office, Bangkok

BASF has been present in Thailand for more than 50 years. The company offers a wide range of products and solutions to support almost all the key industries in the country, including Agricultural Solutions, Intermediates and Process Catalysts, Monomers, Petrochemicals, Coatings, Dispersions and Resins, Performance Chemicals, Care Chemicals, Nutrition and Health, and Performance Materials. BASF in Thailand was established in 1966 and maintains its head office in Bangkok. It operates three production sites in Samutprakarn, Chonburi and Rayong, an Automotive Coatings Technical Competence Center, and a Performance Materials Technical Development Center in Samutprakarn. In 2023, BASF posted sales of €570 million to customers in Thailand and had 625 employees as of the end of the year. Further information is available on  www.basf.com/th.