Contract Promoter - Demand Generation (12 months contract)

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background.  At BASF, careers develop from opportunities. 

Demand Generation & Field Activation

• Execute on-farm demand generation activities (demo plots, trials, field days, farmer meetings) according to campaign and crop plans.
• Promote assigned products across key crops to drive trial, adoption, and repeat usage.
• Share market insights, competitor activity, and farmer feedback with sales and Marketing teams.
• Act as the brand representative in the field, ensuring correct product positioning and message consistency.
• The areas of oversight include the provinces of Nakhon Sawan, Uthai Thani, Phichit, Kamphaeng Phet, Phitsanulok, and Uttaradit.

Farmer & Trade Engagement

• Build strong relationships with farmers and retailers.
• Conduct product briefings and basic technical explanations for growers and trade partners.
• Support retailers in converting farmer interest into actual sales.

Technical Support

• Provide first-level agronomic support on product usage, application timing, and benefits.
• Identify field issues (disease, pest, yield concerns) and escalate to technical and Marketing teams when needed.

Compliance & Stewardship

• Promote responsible product use and correct application practices.

Qualifications

• Bachelor’s degree in agriculture, Agronomy, Crop Science, or a related field.
• 1–3 years of field experience within the agricultural or seed industry.
• Demonstrated proficiency in both Thai and English communication.
• Strong field execution skills and a commitment to outdoor work.
• Ownership of a personal vehicle and a valid driving licence.

Work location

• Emporium Office, Bangkok

BASF has been present in Thailand for more than 50 years. The company offers a wide range of products and solutions to support almost all the key industries in the country, including Agricultural Solutions, Intermediates and Process Catalysts, Monomers, Petrochemicals, Coatings, Dispersions and Resins, Performance Chemicals, Care Chemicals, Nutrition and Health, and Performance Materials. BASF in Thailand was established in 1966 and maintains its head office in Bangkok. It operates three production sites in Samutprakarn, Chonburi and Rayong, an Automotive Coatings Technical Competence Center, and a Performance Materials Technical Development Center in Samutprakarn. In 2023, BASF posted sales of €570 million to customers in Thailand and had 625 employees as of the end of the year. Further information is available on  www.basf.com/th.