Manager - Marketing & Commercial Excellence

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background.  At BASF, careers develop from opportunities. 

Main responsibilities

• Strategize and build integrated marketing plans including New Product Launches that involve online & offline marketing activities and other channels.
• Leading the execution of marketing plan. This includes planning, preparation, monitor, result and analysis marketing plan result for future improvement.
• Collaborate with the Sales team, R&D, Tech service Supply chain, RA and other function to ensure alignment on strategies, share best practices, and provide the necessary support to achieve country sales targets.
• Lead and manage product price structure, ASP budgets and resources efficiently to maximize country growth.
• Collecting, analyzing, and summarizing market trends, risk & opportunities, competitor’s activities and customer's insight.
• Support Country Head/ SEA marketing team in preparing the budget to deliver on the profitable growth expectations for the respective crop segment and lead the implementation to maximize gross profit, including pricing.
•  Lead Commercial excellence strategy in country such as:

• Sales Force Management:
  • Develops SOP for key HR processes: SIP, target setting, supervision and performance management.
  • Develops and implements sales force competency, sales force onboarding, training & development plan.
  • Ensures sales force acceptation and use of CRM tools (CPM)

• Support to develop and implement of commercial policy to increase market share in key markets
  • Review and continuously improve commercial policies and rebate schemes fully aligned with country strategy.
  • Continuously raise focus and discipline in managing channel inventories. Take measures to bring further transparency in Product-on-ground channel inventory reporting.
  • Ensure adhering to BASF compliance guidelines.

• Oversee the work with external partners, agencies, and vendors to optimize marketing plan/ strategy effectiveness and drive results.

Qualifications

• Bachelor’s degree in agriculture, business, marketing or agriculture-related courses
• Minimum with 10 years’ experience with minimum 3 years of leadership experience in agricultures marketing or business development in business related; experience in sales or marketing of specific crop a must.
• Understanding of market trends and challenge.
• Strong knowledge of marketing aspect and communication.
• Ability to supervise and collaborate multi-disciplines team member.
• Any related professional or marketing training are preferable.
• Project management and problem-solving tools and techniques.
• Training and development concepts and tools.
• With network in the agriculture/pesticide industry and authority/agencies/research institutions.
• Good command of English and Thai languages.
• Good commercial skills, customer focus, and result driven.

Work location

• Emporium Office, Bangkok

BASF has been present in Thailand for more than 50 years. The company offers a wide range of products and solutions to support almost all the key industries in the country, including Agricultural Solutions, Intermediates and Process Catalysts, Monomers, Petrochemicals, Coatings, Dispersions and Resins, Performance Chemicals, Care Chemicals, Nutrition and Health, and Performance Materials. BASF in Thailand was established in 1966 and maintains its head office in Bangkok. It operates three production sites in Samutprakarn, Chonburi and Rayong, an Automotive Coatings Technical Competence Center, and a Performance Materials Technical Development Center in Samutprakarn. In 2023, BASF posted sales of €570 million to customers in Thailand and had 625 employees as of the end of the year. Further information is available on  www.basf.com/th.