• Developing and executing segment marketing strategies for the Industrial & Institutional (I&I) and Home Care Hard Surface Cleaning (HSC) markets, leveraging market trends, customer insights, and growth opportunities to drive market penetration and business growth.
• Leading and implementing account-based marketing (ABM) initiatives for key customers, building strong relationships, understanding customer needs, and delivering tailored value propositions and marketing campaigns.
• Driving innovation and reformulation projects from ideation through launch, collaborating with cross-functional teams to develop new solutions, enhance existing offerings, and ensure ongoing market competitiveness and relevance.
• Generating and translating market, consumer, and competitive insights into actionable strategies that support growth, innovation, and market leadership through data-driven analytics and research.
• Developing value-based pricing strategies and compelling value propositions, identifying opportunities for differentiation and maximizing customer value.
• Identifying and pursuing new business opportunities by partnering with sales, technical service, R&D, and other stakeholders to capitalize on emerging market trends and customer needs.
• Fostering cross-functional collaboration across marketing, sales, R&D, technical service, and product management to align initiatives and achieve strategic growth objectives.

If you…

• Hold a bachelor's degree in Marketing, Business Administration, or a technical field required; MBA or PhD preferred.
• Bring experience in B2B marketing, preferably in the industrial, institutional, or home care cleaning industry.
• Possess strong analytical skills with the ability to translate data into actionable insights and strategies.
• Have an entrepreneurial mindset with a passion for driving growth and seizing new opportunities.
• Possess excellent communication, presentation, and interpersonal skills.
• Are able to thrive in a fast-paced, collaborative environment and effectively manage

Create your own chemistry with you@BASF

At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call you@BASF. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well-being, personal growth, and a safe, collaborative, and inclusive work environment.

Just some of the many benefits we offer include:

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well-being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back-up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine cellar, employee discounts, and much more!

About us

As one of the largest chemical companies in North America we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

At BASF we empower our employees with the tools, guidance and opportunities they need to advance and succeed in work and life. Giving you the support you need to be your best and fulfill your personal ambitions is what helps us create chemistry. After all, our success is linked to yours. Whatever path you envision, BASF is a great place to build a rewarding, successful career.

Belong to Something Bigger. #belongatBASF

Privacy statement

BASF takes security & data privacy very seriously. We will never request financial information of any kind via email, private text message or direct message on any social medial platform or job board. Furthermore, we will never send a candidate a check for equipment or request any type of payment during the job application process. If you have experienced any of the above, please contact Careers.NorthAmerica@basf.com to report fraud.

Pay transparency

BASF is committed to pay transparency practices. The competitive pay range for this role is $118,480 - $148,100. Actual pay will be determined based on education, certifications, experience, and other job-related factors permitted by law.

Equal employment opportunities

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

Applicants must be currently authorized to work in the United States on a full-time basis.