Personal Care Sales Manager & Marketing - UK & Nordic/Baltics

WELCOME TO BASF

BASF plc is a subsidiary of BASF SE, marketing a wide range of BASF products in the UK. These include agricultural solutions, automotive refinish paints, acrylic monomers, fine chemicals, intermediate chemicals, speciality chemicals, dispersions, and plastics. BASF plc is an agent for BTC Europe GmbH, our pan-European in-house distributor, focused on speciality chemicals and performance polymers.

WHAT YOU CAN EXPECT

This role focuses on the unique dynamics of the Personal Care industry to better address local market needs and strengthen collaboration with the Business Unit. In addition to owning Net Sales, Volume, and Margin, it plays a pivotal role in bridging market insights with strategic execution—translating local and regional dynamics into actionable marketing strategies that drive profitable growth, customer engagement, and brand positioning.

Business Development

• Lead the Personal Care team to grow existing accounts, identify new opportunities, and drive market share and profitability.
• Ensure strategic execution by tracking customer initiatives, maintaining market intelligence, and aligning with the BTC Country Head.

People, Culture, and Change Management

• Foster team spirit, promote BTC values, and support recruitment and development of a skilled, engaged team.
• Manage performance through target agreements and contribute to regional change initiatives.

Advocacy, License-to-Operate, and Organizational Development

• Represent BTC’s local sales within EMB and ensure compliance with commercial practices.
• Drive consistent execution of industry strategy and collaborate across regional BTC offices.

Local Marketing

• Act as the customer-facing expert for BTC Personal Care solutions and support promotional activities in local languages.
• Engage with key market players and support AMs in developing specialty-focused business within EMB.

WHAT YOU OFFER

• Management experience in leading teams locally / regionally.
• Proven Skills in Steering teams via SalesForce.
• 3+ years experience in Personal Care ingredients, application and promotion.
• Excellent communication and presentation skills, plus capacity to create promotional material.
• Degree in Business or STEM subjects.
• Proficient English language skills orally and in writing.
• Expertise in sales and commercial processes.
• Leadership skills according to CORE values and strong social and intercultural competencies.
• Growth-powered mindset and evident team spirit.

WHAT WE OFFER

At BASF, you will have the chance to do meaningful work towards building a more sustainable future. 

We offer a total package which includes:

• Attractive salary
• Bonus
• Defined contribution pension scheme
• 25 days annual leave plus bank holidays
• Company share scheme
• Private healthcare
• Life insurance
• On the job training and development opportunities
• Company car

We believe that diversity and inclusion make the difference. Only when people with diverse backgrounds come together, contribute their various experiences and attitudes, and look at challenges from different perspectives, will creative innovations and ground-breaking solutions be created. We celebrate diversity and we actively promote an inclusive work environment. In the UK we have an active Diversity & Inclusion Strategy Action Group and work closely with external partner Inclusive Employers. We are an equal opportunities employer. All employment decisions shall be made without regard or reference to age, gender, race, religion, disability, sexual orientation, marital status and other protected characteristics. For more information please visit: https://www.basf.com/gb/en/careers/why-join-basf/basf-locally.html

Role Type:  Permanent, Full-time

Location:  Stockport 

Closing Date:  31.12.2025

ABOUT US

Since 1880, BASF has been a cornerstone of industry in the UK. With locations spanning from Littlehampton on England's South Coast to Callanish on the Isle of Lewis in Scotland, our presence is truly nationwide. Our UK headquarters in Stockport, Greater Manchester, is the hub for our dedicated sales and services teams.

From our manufacturing sites across the UK, we supply essential raw materials to a diverse range of industries, including agriculture, automotive, chemicals, construction, energy, and pharmaceuticals.

Discover more about our incredible BASF UK team of over 700 employees and their contributions to innovation and sustainability here: https://www.basf.com/gb/en/who-we-are/BASF-in-the-United-Kingdom

At BASF, our culture is driven by strong core values and winning behaviors. We foster innovation, collaboration, and empower every team member to contribute to our success. Explore Our Winning Behaviors & Our Values to see how we create a dynamic and inclusive workplace.