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1. Sales Planning & Performance Management
- Develop and execute annual and mid-term business plans for assigned regional key accounts, covering sales, profitability, volume, inventory/working capital and agreed KPIs.
- Provide reliable sales forecasts and monitor actual performance against budget and targets.
- Identify performance gaps, business risks and opportunities, and develop concrete countermeasures and growth actions.
- Manage pricing, commercial conditions and product/customer mix to support sustainable and profitable growth.
- Coordinate demand planning and business priorities with internal stakeholders across the region.
2. Strategic Key Account Management
- Develop, maintain and regularly update Key Account Plans for assigned strategic customers.
- Define account objectives, growth priorities, customer strategies, opportunity pipelines and action plans.
- Establish a coordinated global approach to customers operating across multiple regions and countries, ensuring alignment on commercial strategy, positioning and priorities.
- Coordinate local Account Managers and relevant functions to execute agreed account strategies and actions.
- Monitor implementation of the Key Account Plan and adapt priorities based on business performance and changing customer/market needs.
3. Customer Relationship & Stakeholder Management
- Build and maintain strong, sustainable relationships with key decision makers, influencers and relevant functions within assigned accounts.
- Establish appropriate multi-level customer contacts across commercial, procurement, technical and management functions.
- Act as a key interface for strategic and complex commercial topics, coordinating internal resources when required.
- Lead commercial negotiations and manage customer issues independently within defined responsibilities.
- Strengthen BASF's position from a transactional supplier toward a strategic solution partner with key customers.
4. Business Development & Opportunity Management
- Identify and develop new business opportunities, applications and projects within existing and potential strategic accounts.
- Build and manage a healthy opportunity pipeline and drive projects from identification through customer qualification toward commercialization.
- Work closely with Technical Service, Marketing, Product Management and other relevant functions to develop customer-specific solutions.
- Leverage Lubricant Components portfolio knowledge, market expertise and customer relationships to create new projects and uncover unmet customer needs.
- Proactively identify opportunities for cross-selling and broader portfolio penetration within strategic accounts.
5. Market & Competitive Intelligence
- Continuously monitor lubricant market trends, customer developments, competitors, technologies and industry dynamics relevant to assigned accounts.
- Understand changes in customer strategies, sourcing models, formulation trends, regulatory requirements and regional market dynamics.
- Translate market and customer intelligence into account-level opportunities, risks and strategic actions.
- Share relevant market intelligence internally to support regional business and portfolio decisions.
6. Strategy Development & Regional Coordination
- Manage the broader global context of assigned key accounts, including customers with international operations that require cross-regional coordination.
- Proactively coordinate with global and regional counterparts to align customer strategy, commercial priorities, opportunities and actions across markets.
- Analyze customer, market and competitive developments to contribute to mid-term account and industry strategies.
- Facilitate internal alignment across Sales, Technical Service, Marketing, Product Management, Supply Chain and other relevant functions.
7. Cross-functional Team Leadership
- Lead and motivate cross-functional/cross-region/country account teams toward agreed customer and business objectives.
- Define clear priorities, responsibilities and follow-up actions for account team members.
- Provide guidance and commercial direction to colleagues involved in regional key account activities.
- Facilitate effective knowledge sharing and collaboration across countries and functions.
- Where applicable, support the development of sales and account-management capabilities of team members.
8. Commercial Governance & Risk Management
- Ensure key account activities comply with established commercial processes, contractual requirements and internal governance.
- Monitor working capital, payment conditions, inventory exposure and other commercial risks related to assigned accounts.
- Escalate significant business risks with clear assessment and recommended actions.
- Maintain appropriate documentation of account strategies, opportunities, customer agreements and key commercial decisions.
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