Overall objectives of the position:

• Drive sales growth and manage sales of surface treatment unit for Malaysia, Singapore and Batam
• Strategically manage the General Industry and ACE business segments in Southeast Asia to achieve sustainable growth and profitability

Core Responsibilities:

Sales Management and Development (Singapore, Malaysia, and Batam)

• Actively explore and develop new business opportunities through high market presence to ensure sustainable growth
• To prepare, negotiate, and finalize business contracts, ensuring alignment with customer requirements and profitability goals
• To build and maintain strong relationships with customer organizations at all levels, particularly key decision-makers
• To coordinate the launch of new products at key customers in collaboration with Business
• Acts as the Sales representative for International Automotive Task Force (IATF) Automotive Original Equipment Manufacturer (OEM) business in South East Asia
• To meet or exceed net sales and profitability targets while implementing pricing measures in a timely manner

Customers and Channel Management

• To provide training and share technical and commercial know-how with customers and distribution partners to maximize the potential of Company's products and solutions
• To maintain and manage sales opportunities, leads, and customer visit reports using Salesforce Customer Relationship Management (CRM)
• To ensure accurate demand forecasting to support effective stock planning and reliable supply to customers
• To respond promptly to customer inquiries, addressing commercial, quality, and technical issues

General Industry and Agriculture, Construction and Earthmoving (ACE) Business Development (Southeast Asia)

• To develop and execute strategic growth plans for the General Industry and ACE segments in Southeast Asia
• To work closely with distributors, agents, and internal teams to achieve business objectives
• To provide guidance, coaching, and support to the General Industry sales team to meet targets
• To monitor and evaluate distributor and agent performance to ensure alignment with business goals

Market Intelligence and Strategy

• To gather and analyze market trends, customer needs, and competitor activities across Southeast Asia
• To implement value-added selling approaches to meet customer requirements and differentiate offerings
• To collaborate with global and regional teams to align business strategies and market initiatives with respect to: Commercial, Operations, Strategy, Project Management, Digitization, Innovation, Leadership, Talent Development, etc.

Education and qualifications:

• Min. Bachelor's Degree in Business Administration, Chemistry or a related field
• Has at least 10 years of experience in technical, sales, or commercial roles within the surface treatment industry
• Demonstrated experience in managing technical field support, including troubleshooting, process optimization, and application support
• Has a solid track record of developing and maintaining strong customer relationships at various organizational levels, especially with key decision-makers
• Experience leading teams and providing coaching or supervision to direct reports
• Proven ability to work effectively in multi-cultural and matrix organization
• Self-motivated, adaptable, and capable to managing diverse responsibilities in a fast-paced environment
• Comprehensive knowledge of surface treatment processes,applications and technologies
• Has exceptional communication, negotiation, and relationship-building skills with stakeholders across Southeast Asia
• Strong strategic thinking and problem-solving abilities, with a focus on achieving business objectives
• Proficiency in Salesforce CRM and Microsoft Office tools (Excel, PowerPoint, Word, Outlook)
• Has a strong understanding of demand forecasting, supply chain considerations, and pricing strategies. Quality standards familiarity
• Ability to conduct technical training, transfer knowledge, and develop standardized processes