Job Description
Regional Product Manager - China
LOCATION

LOCATION

COMPANY

COMPANY

JOB FIELD

JOB FIELD


JOB TYPE


JOB TYPE

JOB ID


JOB ID


FLEXIBLE WORK OPTIONS


FLEXIBLE WORK OPTIONS

LOCATION

LOCATION


COMPANY

COMPANY


JOB FIELD

JOB FIELD


JOB TYPE

JOB TYPE


JOB ID

JOB ID


FLEXIBLE WORK OPTIONS

FLEXIBLE WORK OPTIONS

About The Role

 

The position of Regional Product Manager is responsible to ensure that the right product portfolio is available to contribute to our margin targets and enable growth. Main objective is to ensure a competitive advantages by focusing on localization and prioritizing and driving saving measures. Moreover, the position is the key contributor for EC (Coatings) projects.


How You Will Do It

 

-    Strategic Marketing Projects: Lead marketing initiative for the Chinese automotive market focused on profitable and sustainable growth. Conduct market analysis, optimize technology portfolios, coordinate market launches and develop tailored product offerings

-    Pricing Management: Define and implement regional pricing policies, propose pricing actions, and ensure adherence to KAM Business Rules for margin management.

-Strategy Development: Build regional strategies for different coatings layers, define milestones, and promote collaboration across countries. Drive implementation of layer strategies in China market

-    Support strategic RFQs and business growth initiatives in China

-    Cross functional Collaboration with Customization Lab, global /regional Product Management, Technical Project management, Supply Chain, and Key Account Managers to ensure short- and long-term growth and profitability improvements across all coatings layers

-    Localization - Evaluate & implement localization of raw materials and intermediates to generate cost savings or ensure sustainable supply

-    Define organic measures for complexity reduction and profitability improvement, e.g. introduction of local sourcing, toll manufacturing of finished goods (external or BCG), raw materials and intermediates, consolidation of RMs/intermediates/Finished goods technologies etc.

-    Collaborate with Labs & Key Accounts Management for Introduction and Implementation of new products and technology like Golden Gate or Low Bake

 

What We Look For

 

 

-    A degree in Business Management will be an added advantage, preferably a postgraduate (Chemicals or related field)

-    At least 5 years’ experience in Automotive or Chemicals sector. Experience in Leading teams preferred

-    Knowledge of financial KPIs, with the ability to analyse P&L data and setup business cases

-    Knowledge in Coatings product formulations, applications, OEM specifications, raw materials and manufacturing process is preferred

-    Business travelling across the countries is required, primarily domestic.

Notice regarding responsibility and data processing

The job offers published on this platform relate exclusively to positions at .

BASF Group operates this platform solely as a technical service provider under a Transitional Service Agreement following the divestment of the Coatings division, effective July 1st 2026, now Surventis.

The employer and contracting party for the advertised positions is exclusively . alone is responsible for the content of the job adverts and the decision regarding applications.


Data Protection

The processing of your personal data is carried out by as the controller within the meaning of any applicable data privacy laws.

BASF Group acts as a technical service provider in this respect and processes data exclusively on behalf of .

Further information can be found in the privacy policy coatings privacy policy incl. Contact details .

Shanghai, CHN
BASF Coatings Technology(Shanghai) Co., Ltd.
Marketing & Sales
Permanent
139815
Marketing and Sales
China
Work model:  On-site